Archive for the 'Marketing' Category


Scorecard

MAJOR LABELS More powerful than at any time since Napster. Case in point, Sam Smith. One has to credit Capitol with a phenomenal publicity campaign. Mr. Smith has been featured in every major outlet, the press on his Apollo show alone was incredible. This is what a major label can do, it can build a […]

Readability

How come no one can write English? Who do we blame, the schools, wherein if they have anybody write at all, they have them do it in a way that eliminates all creativity? We live in a world of the written word. But too many people can’t write in a comprehensible way. Let me restate […]

Myths

1. Sales count. They’re almost as irrelevant as the old billboards on the Sunset Strip, they’re a way to stroke the egos of the players involved. It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet the anemic, irrelevant […]

News Roundup

MACKLEMORE DRESSES UP AS OFFENSIVE JEWISH CARICATURE AT SECRET SHOW Macklemore Dresses Up As Offensive Jewish Caricature At Secret Show Anti-Semitism is in our rearview mirror just like racism…not. Anti-Semitism is rooted in ignorance. Stereotypes are reinforced as those perpetrating the myths have little to no contact with Jews. Macklemore is lauded at the Grammys […]