Archive for the 'Marketing' Category


The Bolton Book

I’ve got three copies. Two e-mailed, one sent by iMessage. And the book business keeps raising digital prices and trying to keep the paradigms of the past in place. The dirty little secret of the book business is most people don’t want what they’re offering. And when they do, piracy/copyright infringement is as big a […]

More Quibi

They broke the number one rule of the internet. You start from the bottom up. Downloads are anemic, because most people are unaware of the product, all the hype has been in traditional news outlets, and the readers of those might have credit cards, but they are not the target audience for a service like […]

Silos

Last night John Oliver did a whole segment on OAN. You know OAN, that’s the news network that sends reporters to White House press conferences who ask sycophantic questions. Oliver is very good at his craft, and despite working from home, with no audience laughing, his zingers hit just as hard (and I’ve got to […]

Internet Ignorance

There’s an amazing story on the “New York Times” app: “Trump Won the Internet. Democrats Are Scrambling to Take It Back. – In the era of big data, memes and disinformation, the Democrats are trying to regain their digital edge as the president and his loyalists dictate the term of the debate” Bottom line? There’s […]