Archive for the 'Marketing' Category


CD Sales Bounce

If I see one more inane, insane article about the uptick in CD sales… They’re merch, not carriers of music, as anyone on the inside will tell you. Hell, most kids today don’t even have access to a CD player, never mind a cassette deck or Walkman to play the ancient tape format the press […]

Think Small

Don’t sign with a major label. Unless you make broad-based pop or mainstream hip-hop (country is a world unto itself, with its own rules). That’s all they’re interested in. They’re equivalent to NASA. They plot endlessly for rare moonshots, they’re not interested in suborbital journeys, they want to bet it all, play for keeps. And […]

The Public Wants New

And this is anathema to those locked into the limited product old school paradigm. Let’s see… It’s Saturday night and you want to go to a movie. You check what’s available… People doing this were addicted to the movies, not any movie in particular, and the studios lost their trust, by playing to an ever […]

The Stones’ New Album

Today you’re selling streams, not physical product, and they’re doing a piss-poor job of it. There are two issues in today’s music business: attention and friction. The Stones have the attention element down pretty well, but they’re flummoxed by friction, how are they going to get people to actually listen to “Foreign Tongues”? Now the […]