Archive for the 'Marketing' Category


Insights

There were 216 million people in the United States in 1975. There are 347 million people in the United States today. So don’t compare the concert scene of yesteryear with the concert scene of today. There are over 50% more people! That’s why so many acts can sell out stadiums, which are not getting any […]

Publicity Addendum

Boy, I screwed that one up. I’m not taking back anything I wrote, it’s just that I really wanted to talk about politics and I was afraid I’d overload you and… Today Stories’ song “What Comes After” started playing in my head… I’ll get to the song, but the set-up is… I’m numb, I don’t […]

Publicity

Is a zero-sum game, if they’re not paying attention to you, they’re paying attention to someone else. Know who your audience is and how to reach them. It’s old school, but best to have e-mail addresses. Even better, phone numbers so you can text. But you can’t use these channels too often, people view their […]

Terence Reilly-This Week’s Podcast

Terence Reilly brought Crocs back from the dead, turned the Stanley Quencher into a phenomenon and is now President of HEYDUDE shoes. Learn how a modern magnate stays in touch with the culture and lifts brands into the stratosphere. Early this morning I got the following e-mail from Dan Harrell: “Was bummed when excitedly opened […]