Archive for the 'Marketing' Category


Virality Is History

Nothing catches fire anymore. Unless it’s Notre Dame Cathedral. Or to put it another way, we haven’t had that spirit here since 2012, with “Gangnam Style.” Of course there are exceptions, most notably with Mayor Pete. But that was based on substance, and the truth is politics/Washington D.C. is the internet of the era. As […]

Nichification

First everybody was gonna have a website, then they were gonna have a blog, then a page on Facebook and now pictures on Instagram. What do all these endeavors have in common? They’re passing fads. Because it was too much work and too few people were paying attention. America is evolving into niches. I’m not […]

Buttigieg

How’d he go from zero to hero overnight? Identity, credibility, owning his viewpoints and expressing them. Sound like a rock star? That’s what they used to have before everybody wanted to be a brand, when the penumbra became more important than the music. The identity… You practiced, you didn’t emerge out of nowhere fully-formed. Duane […]

Self-Promotion

Howard Stern has a new book. He’s been talking it up for weeks. And now he’s confronted with the question of publicity. What should he do, where should he appear. And being the media-savant he claims to be, Howard only want to appear on shows that SELL BOOKS! This is different from the pre-internet scorched […]