Archive for the 'Marketing' Category


Spotify’s Fan Study

https://fanstudy.byspotify.com There is more information on this page and in its links than you can devour and comprehend in one sitting, but you should dive in. All the conversation re Spotify has been about payouts. That ship has sailed, now it’s about building your audience so that it will speed up and enhance the flywheel […]

The Oscars

This is what happens when money supersedes art. The problem with the film business is it doesn’t realize time has already passed it by, that the paradigm it claims to operate under has expired. This is a business story. Smart business people get ahead of the audience. That’s the wisdom of Spotify…give people what they […]

Patreon/Substack

How small do you want to be? No one, and I mean NO ONE, has ever grown a larger audience as a result of a crowdfunding campaign or presence on Patreon, it’s just a way to milk your already existing fans for more money. And it’s fine if you like the cash, but don’t delude […]

The Power Of Fan Bases

“When Anti-Asian Parody Targeted BTS, the Boy Band’s Fan Army Mobilized”: https://nyti.ms/2OKoZe3 What kind of crazy, fucked-up world do we live in where a boy band singing in a foreign language has more credibility than all the American acts in the hit parade? One in which a foreign power realizes you build fan bases from […]