And you’ve got to be everywhere. The reason influencers are such is because of their creativity. There’s a spark, a je ne sais quoi in their posts that attracts fans, who spread the word to other fans. It all comes down to inspiration. And that inspiration is too often lacking in music marketing. Making the […]

Bill Maher can’t play arenas. I’m not sure if you’re listening to Bill Maher’s “Club Random” podcast. Unfortunately Bill too often makes it about himself, when we’re mostly interested in what the guests have to say, but there are some good episodes. Like the recent one with Jerry Seinfeld. Who was aloof yet analytical, he […]

It comes from the internal, not the external. It comes from the identity of the performer, not the penumbra. Which is why it’s much harder to create loyalty with a song written by committee using the producer and mixer du jour. It may sound like a previous hit, it may fit on the Spotify Top […]

The surprising thing is it’s pretty good. Hudson’s got a serviceable voice, and Linda Perry is a virtuoso, but is anybody waiting for this album? NO! That paradigm ended with the last century. You know, famous person makes an album with hitmakers, a lot of money is spent on publicity and promotion and then the […]