Archive for the 'Marketing' Category


Frequency

“Consumer Reports” used to be my bible. But now it’s the Wirecutter. Now let me be clear… I don’t trust CR on that which I’m an expert. But there’s so much I don’t know, it’s good to have an outlet of expertise. But CR doesn’t review everything. And is still operating on a pre-internet paradigm, […]

Personality

It’s astounding how good some of these TikTok clips are. Sure, there are stuntsters, but then you’re dependent upon cooking up a new idea on a regular basis, constantly upping the ante. But if the draw is you… This is the antithesis of the hit ethos we’ve seen since the nineties on MTV. You lead […]

Hard Work

Twice in the last two days I’ve seen an Instagram Reels clip claiming someone quit their job to do OnlyFans and got almost no subscribers. One was an RN, and after two months she only had twelve paying customers. I know, I know, porn is a dicey subject, but porn always blazes the trail and […]

You Can’t Reach Everybody

And everybody does not know. If everybody in the U.S. watched Sunday night’s John Oliver show, the Big Beautiful Bill would be dead on arrival. But almost no one does. In case you’re not a viewer of this HBO institution, once or twice a season John Oliver pulls a stunt. Recently, he offered to rebrand […]