Archive for the 'Apple' Category


The NeXT Book

This is a painful read, at least until NeXT pivots to WebObjects and revenue starts coming in. Yes, this book chronicles Steve Jobs’s time in the wilderness, in between his two stints at Apple. And it hasn’t been documented to this degree before, not really ever. We know NeXT failed and was ultimately rescued by […]

More Costco

I’m categorically against self-checkout. I mean I’m already doing all the work. But it’s even worse, the machines are so theft-avoidant that you’ve got to follow a specific routine, not only scanning the item, but placing it on a platform to register its weight, grocery shopping is frustrating enough already. And every time I’m forced […]

Siri AI

But will it work? Apple presentations are not the must see TV they were in the Steve Jobs era, if for no other reason than the lack of…one more thing… But those presentations were live, ever since Covid, Apple prerecords, which eliminates mistakes, but sucks the life out of the presentation. It’s kind of like […]

David Pogue’s Apple Book

1 To tell you the truth, I finished this book almost a week ago, and I forgot most of what I wanted to say about it. Primarily the business insights. Not that I don’t remember the facts. Not that I haven’t internalized the messages. In any event, this book is not for casual fans, casual […]