Not enough people knew “Elio” was out and not enough people who did knew if it was good and not enough people had friends who were going to see it… Therefore, box office was disappointing. But it could bounce back and it could sustain, depending upon word of mouth. But this is not how entertainment […]

There were 216 million people in the United States in 1975. There are 347 million people in the United States today. So don’t compare the concert scene of yesteryear with the concert scene of today. There are over 50% more people! That’s why so many acts can sell out stadiums, which are not getting any […]

Boy, I screwed that one up. I’m not taking back anything I wrote, it’s just that I really wanted to talk about politics and I was afraid I’d overload you and… Today Stories’ song “What Comes After” started playing in my head… I’ll get to the song, but the set-up is… I’m numb, I don’t […]

Is a zero-sum game, if they’re not paying attention to you, they’re paying attention to someone else. Know who your audience is and how to reach them. It’s old school, but best to have e-mail addresses. Even better, phone numbers so you can text. But you can’t use these channels too often, people view their […]