Is a zero-sum game, if they’re not paying attention to you, they’re paying attention to someone else. Know who your audience is and how to reach them. It’s old school, but best to have e-mail addresses. Even better, phone numbers so you can text. But you can’t use these channels too often, people view their […]

Terence Reilly brought Crocs back from the dead, turned the Stanley Quencher into a phenomenon and is now President of HEYDUDE shoes. Learn how a modern magnate stays in touch with the culture and lifts brands into the stratosphere. Early this morning I got the following e-mail from Dan Harrell: “Was bummed when excitedly opened […]

It’s not about the album. It’s not even about Spotify, et al. It’s about social media. And somehow the algorithm didn’t serve it up to me and every story about him didn’t mention this. I’ve got to give the guy credit. He broke through doing it the newfangled way. Going direct to the customer with […]

Re: Why You Should Be On TikTok my company compound.fm is currently working 3 of the top 10 billboard records right now on tiktok. 99% of the records we’ve broken have been from work on titkok . The remaining 1% was one campaign that was an anomaly that broke on IG (a pussycat dolls remix for buttons […]