Focus on sales, they’re disproportionately counted on the chart. Although you can sell CDs and files, focus on vinyl, people buy it as a souvenir and oftentimes don’t even listen to it, but the chart doesn’t care. Make unique, multiple vinyl. So fans have to buy more than one disc. Lie. There is no music […]

The light killed Hollywood. And once the mystery was gone, the old entertainment business was history. There are no movie stars anymore. Except for oldsters, like Harrison Ford, who is 80, and Tom Cruise, who is 60. The paradigm shifted, the film is the star, not the actor. Which is why superhero movies can succeed. […]

I just got off the phone with Ahmed Nimale, CEO and Co-Founder of KYD Labs. Know him? I doubt it. And neither did I, until I hosted a panel about ticketing at Canadian Music Week. Ticketing. It’s a game few understand, and few want to understand. And ultimately this panel wasn’t about solving the ticketing […]

You can’t go from mass to grass roots. In the pre-internet era, mass was everything. Broadcast/cable TV is a pre-internet paradigm, which is why it is fading. The only thing we need to see in real time is sports, or maybe breaking news. Then again, breaking news is better online, where you can hop from […]