Subject: Re: More Fires Hi Bob, A friend just sent me this link, it’s to a googledoc spreadsheet that lists over 400 musicians and music industry people and other creatives who lost their homes.  I thought you might want to see it, if you haven’t already. https://docs.google.com/spreadsheets/d/1jyJ-NM2qP-iRk1LJ8l3dc7e0M3IhHlo3E7Agvo9JOAQ/edit?gid=0#gid=0 The sheer scope of it hits home harder […]

Business guru extraordinaire! https://podcasts.apple.com/us/podcast/seth-godin/id1316200737?i=1000677761488       https://music.amazon.com/podcasts/9ff4fb19-54d4-41ae-ae7a-8a6f8d3dafa8/episodes/a63f6e5a-c3f7-4f51-90cd-cf195ad1b35e/the-bob-lefsetz-podcast-seth-godin  

This is forever. You can’t manufacture virality. Remember “Gangnam Style”? People weren’t even interested in the follow-up video. Quick, name it! (It’s entitled “Gentleman,” and if you know that you’re entitled to automatic qualification for the next hobby horse nationals. Meanwhile, “Gentleman” does have 1.6 billion views on YouTube, but that does not mean its […]

You have to sign more acts in more genres and stay with them for many years. That is the only way for the major labels to maintain market share. They just aren’t making enough bets. They’re still mired in MTV thinking. I.e. there are a handful of universal hits and you want to control them. […]