Whose idea was this? My research has not yielded the backstory, but that’s the star of the evening. It’s always about the idea more than the execution, and this one was brilliant, because it has an afterlife. Jimmy Kimmel told me it was not about the show, but creating viral moments that live online. That’s […]

I want to hear about it from someone else. If you need to tell me how big you are, send me your reviews, then you can’t be that big or great to begin with. I know, this sounds just the opposite of today’s overwhelming world with a million messages and a fight for attention, but […]

Live by the hit, die by the hit. That’s why you don’t want to be a pop star. Used to be it was a reasonable trade. Everybody in the world knew your name and you could tour forever on even one hit. Not anymore. Now you can have a hit and not be able to […]

Don’t confuse consumption with reach. In other words, today’s metrics, which are really yesterday’s metrics, don’t give an accurate picture of what is happening in the landscape, they don’t indicate how big an act is, rather how many times one person listened to one song. Think about that. In the pre-internet days of scarcity it […]