Archive for the 'Marketing' Category


Myths

1. Sales count. They’re almost as irrelevant as the old billboards on the Sunset Strip, they’re a way to stroke the egos of the players involved. It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet the anemic, irrelevant […]

News Roundup

MACKLEMORE DRESSES UP AS OFFENSIVE JEWISH CARICATURE AT SECRET SHOW Macklemore Dresses Up As Offensive Jewish Caricature At Secret Show Anti-Semitism is in our rearview mirror just like racism…not. Anti-Semitism is rooted in ignorance. Stereotypes are reinforced as those perpetrating the myths have little to no contact with Jews. Macklemore is lauded at the Grammys […]

Red Bull Rules

1. It’s not for everyone. I.e. it tastes like horse piss. a. You’re defined by your haters as much as your lovers. Anti is everything. If someone thinks you’re trash, there’s someone else who loves you, who testifies about you and will die for you. b. If you want everyone to love you you’re on […]

The Pulse

BOOKSTORES There was a front page story in the “New York Times” on the dearth of bookstores in Manhattan. I’m sick and tired of all the baby boomers lamenting the loss of yesterday. Sure, rents are high, sure Manhattan is quick becoming an artist free world, but that’s because of income inequality, the loss of […]