Archive for the 'Marketing' Category


Kids Don’t Care About Cars

You mean I need a bigger engine and a swoopy style to get laid? I just go on Tinder! Welcome to the baby boomer nightmare, wherein everything they’ve held near and dear becomes irrelevant. Like automobiles. Cars are a utility. It’s not the seventies anymore, no one ever bows out of an affair citing car […]

Scorecard

MAJOR LABELS More powerful than at any time since Napster. Case in point, Sam Smith. One has to credit Capitol with a phenomenal publicity campaign. Mr. Smith has been featured in every major outlet, the press on his Apollo show alone was incredible. This is what a major label can do, it can build a […]

Readability

How come no one can write English? Who do we blame, the schools, wherein if they have anybody write at all, they have them do it in a way that eliminates all creativity? We live in a world of the written word. But too many people can’t write in a comprehensible way. Let me restate […]

Myths

1. Sales count. They’re almost as irrelevant as the old billboards on the Sunset Strip, they’re a way to stroke the egos of the players involved. It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet the anemic, irrelevant […]