It’s not news, it’s an awareness campaign! I gave up reading the “Arts & Leisure” section. Because every article contained therein was linked to a product. There was no story, just a desire to make me know a new movie, play or record was coming out and I should buy it. Kind of like the […]

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]

1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

We know everything and we know nothing. We know that a plane was shot down over Ukraine, but we’ve got no idea what the number one record is. We’re grazers, we’re surfers, according to Google, we pull our smartphones from our pockets 125 times a day. We want to be on the pulse, but no […]