Subject: Queens of the Stone Age first week sales. Interscope only manages to move 52,000 copies first week of their last album (2007). How much have record sales decreased since 2007? Now they’re with Matador and their new record appears on track to sell 85,000 first week. How does that happen? Have the major labels […]

Yes, that’s a twist on the Doobie Brothers’ number. But this has nothing to do with that Northern California band. That’s what separates artists from everybody else. They don’t give people what they want, they give people what they NEED! If you think you know what people want, you’re dreaming. They can’t articulate it. Hell, […]

That’s the key today. To stay in the public eye. Constantly. An album is released on a single date, all at once, and then it either gains traction or dies. The people who make them still think we’re living in the eighties, or maybe even the seventies, when their artwork would slowly penetrate public consciousness, […]

1. E-Mail Addresses If you’re gonna sell anything, you’ve got to know who your audience is. Not generally, but specifically, i.e. their names, their addresses. In the old days it was important to know the gatekeepers. Now, whatever gatekeepers are left are less powerful than ever before. The Internet allows you to go direct. Why […]