That’s the key today. To stay in the public eye. Constantly. An album is released on a single date, all at once, and then it either gains traction or dies. The people who make them still think we’re living in the eighties, or maybe even the seventies, when their artwork would slowly penetrate public consciousness, […]

1. E-Mail Addresses If you’re gonna sell anything, you’ve got to know who your audience is. Not generally, but specifically, i.e. their names, their addresses. In the old days it was important to know the gatekeepers. Now, whatever gatekeepers are left are less powerful than ever before. The Internet allows you to go direct. Why […]

Subject: Re: Rhinofy-Higher Love– from Philippe Saisse Mr Lefsetz: It is both humbling and an honor to be mentioned in your blog which I have been following for years now (my partner in crime Simon Phillilps has turned me on to you years ago). It is REALLY nice to be mentioned in the same breath […]

I’m trying to separate the signal from the noise. Once upon a time, information was scarce, like music. You had to hunt for it, no one was pointing a fire hose at your face, which is what logging on to the Internet is like. It’s a tsunami of information. Time is limited. Where do you […]