1. E-Mail Addresses If you’re gonna sell anything, you’ve got to know who your audience is. Not generally, but specifically, i.e. their names, their addresses. In the old days it was important to know the gatekeepers. Now, whatever gatekeepers are left are less powerful than ever before. The Internet allows you to go direct. Why […]

Subject: Re: Rhinofy-Higher Love– from Philippe Saisse Mr Lefsetz: It is both humbling and an honor to be mentioned in your blog which I have been following for years now (my partner in crime Simon Phillilps has turned me on to you years ago). It is REALLY nice to be mentioned in the same breath […]

I’m trying to separate the signal from the noise. Once upon a time, information was scarce, like music. You had to hunt for it, no one was pointing a fire hose at your face, which is what logging on to the Internet is like. It’s a tsunami of information. Time is limited. Where do you […]

Oh to write a song as good as “Shower The People”… I’m supposed to be at dinner, but I can’t stop watching “Boston Strong.” Once upon a time these events were on television, when they were infrequent, when we had not yet become inured to tragedy in our lives. Still, isn’t it interesting that when […]