Archive for the 'Marketing' Category


Signal/Noise

I’m trying to separate the signal from the noise. Once upon a time, information was scarce, like music. You had to hunt for it, no one was pointing a fire hose at your face, which is what logging on to the Internet is like. It’s a tsunami of information. Time is limited. Where do you […]

Scale

Ajax. That’s what made Gmail work so seamlessly. Greetings from the hot as hell San Fernando Valley wherein on my way to get a haircut in Dixie Canyon I drove by Freakbeat and saw a huge line for Record Store Day! Gotta give ’em credit. Those record stores have built something out of thin air, […]

Sennheiser Momentum

Sennheiser Momentum These are too good for MP3s. Credit Jimmy Iovine. He’s gonna bring back hi-fi. By marketing the hell out of the mediocre Beats brand, he’s waking the rest of the headphone industry up to the opportunities. Who knew kids would pay $350 for a pair of headphones? It’s an aspirational culture. Everybody wants […]

Customization

I don’t want to pay for sports. I’m not talking a trip to Dodger Stadium, or Staples, but I’m not too eager for that either. I wait until one of my well-heeled friends coughs up a courtside seat, otherwise I just stay home and ignore the whole damn thing. I didn’t used to be this […]