Archive for the 'Marketing' Category


Dominance

We want to go where everybody else goes. So I’m reading a story in today’s “Los Angeles Times” about redesigning the Dodger Dog, the hot dog staple served since 1958 that has not changed a whit. Turns out the Texas Rangers have a two pound concoction and Atlanta has a hot dog with cole slaw […]

The Blockbuster Syndrome

“Electronic Arts, the publisher of the Madden football series and other sports favorites, sold 67 different titles in stores in the fiscal year ending March 2009. In its last fiscal year, it sold 13.” Shrinking List of Video Games Is Dominated by Blockbusters I read. You can sit on the phone all day, go to […]

Hype

It’s having a resurgence. The Internet was supposed to change everything, just like 9/11, but almost twenty years past its Summer of Love, 1995, when everybody bought a computer and signed up for AOL to play, it’s the same as it ever was. In other words, I might get hassled at the airport, but I’ve […]

Wrecking Ball

It’s a good record. Miley was taking no chances, at least not her manager, Larry Rudolph. What you’ve got is a faded teen star, the heartthrob of those without pubes, heading straight to the 7-11. How to make her relevant today? Have her grow up? This is something that Scooter Braun has been unable to […]