Archive for the 'Marketing' Category


Wrecking Ball

It’s a good record. Miley was taking no chances, at least not her manager, Larry Rudolph. What you’ve got is a faded teen star, the heartthrob of those without pubes, heading straight to the 7-11. How to make her relevant today? Have her grow up? This is something that Scooter Braun has been unable to […]

USA Pro Cycling Challenge

Greetings from Vail, Colorado, where the world’s elite bicycle racers are engaged in a time trial from the Village to the top of the Pass. And you don’t care. But so many do. European sports are invading America. With football challenged by head injuries and baseball the land of drug-addled stars the passive life of […]

The Amazon Effect

It should be a full time job being a fan of your band. I just finished reading “Fast Company”‘s Amazon story. Amazon’s goal is to eliminate all competition, under the guise of being your go-to retailer, charging you for Prime, so you’ll spend even more, thrilled with faster delivery and some bells and whistles, like […]

Tell Ten Friends

That’s what Seth Godin says. Seth calls it an urge to be picked. I’ll call it an urge to be famous. And rich. With the belief that if you just put yourself in someone else’s hands, if you just get a little help, you’ll rise above the fray and become famous and be successful forever […]