Archive for the 'Marketing' Category


Scale

Ajax. That’s what made Gmail work so seamlessly. Greetings from the hot as hell San Fernando Valley wherein on my way to get a haircut in Dixie Canyon I drove by Freakbeat and saw a huge line for Record Store Day! Gotta give ’em credit. Those record stores have built something out of thin air, […]

Sennheiser Momentum

Sennheiser Momentum These are too good for MP3s. Credit Jimmy Iovine. He’s gonna bring back hi-fi. By marketing the hell out of the mediocre Beats brand, he’s waking the rest of the headphone industry up to the opportunities. Who knew kids would pay $350 for a pair of headphones? It’s an aspirational culture. Everybody wants […]

Customization

I don’t want to pay for sports. I’m not talking a trip to Dodger Stadium, or Staples, but I’m not too eager for that either. I wait until one of my well-heeled friends coughs up a courtside seat, otherwise I just stay home and ignore the whole damn thing. I didn’t used to be this […]

Southwest Airlines

It’s like going to school. Back in the olden days, when everybody went to public school, except for the privileged few who prepped and the Catholics with their parallel education system, we were all in it together. Nobody had better shoes, nobody flew to Europe for the weekend, we lived in an egalitarian society, everybody […]