Archive for the 'Marketing' Category


Hype

It’s having a resurgence. The Internet was supposed to change everything, just like 9/11, but almost twenty years past its Summer of Love, 1995, when everybody bought a computer and signed up for AOL to play, it’s the same as it ever was. In other words, I might get hassled at the airport, but I’ve […]

Wrecking Ball

It’s a good record. Miley was taking no chances, at least not her manager, Larry Rudolph. What you’ve got is a faded teen star, the heartthrob of those without pubes, heading straight to the 7-11. How to make her relevant today? Have her grow up? This is something that Scooter Braun has been unable to […]

USA Pro Cycling Challenge

Greetings from Vail, Colorado, where the world’s elite bicycle racers are engaged in a time trial from the Village to the top of the Pass. And you don’t care. But so many do. European sports are invading America. With football challenged by head injuries and baseball the land of drug-addled stars the passive life of […]

The Amazon Effect

It should be a full time job being a fan of your band. I just finished reading “Fast Company”‘s Amazon story. Amazon’s goal is to eliminate all competition, under the guise of being your go-to retailer, charging you for Prime, so you’ll spend even more, thrilled with faster delivery and some bells and whistles, like […]