Archive for the 'Marketing' Category


Retention

It’s much harder to lose a customer than make one. All this hogwash about treating people nice is irrelevant compared to the difficulty of getting someone to try your product in the first place. Case in point, that miserable piece of doody known as AT&T Wireless. Oh, I can hear you now! The service is […]

Gaga On Stern

Howard’s the new buzz. Used to be you did Stern last, Gaga was smart enough to do Stern first. Yes, yesterday, the day her new album was released, Lady Gaga appeared on Howard Stern’s SiriusXM radio show to talk and play, and the Internet and mainstream media are abuzz about it. Howard may be unavailable […]

The Perils Of Becoming A Brand

The music Jay-Z made with Samsung may have already been forgotten, but the deal has not. That’s what we’ve been hearing since the advent of the Internet music era, when the labels were bled by Napster. You’ve got to sell out to make it. It’s no longer about the music, but the brand. Just like […]

On My Mind

HATERS It hurts, but the truth is hating is done by an underclass of people pissed that their dreams have not come true. Instead of looking inside, instead of working harder, instead of figuring out the problem is the system and not them, they needle those who are successful in an effort to make them […]