Archive for the 'Marketing' Category


F-150

It’d be like Justin Timberlake making a country record. What kind of crazy fucked up world do we live in where all the creativity comes in business, and the artists keep repeating themselves, hoping that they’ll get a different result? One in which T-Mobile’s John Legere is shaking up the wireless industry and the automobile […]

Retention

It’s much harder to lose a customer than make one. All this hogwash about treating people nice is irrelevant compared to the difficulty of getting someone to try your product in the first place. Case in point, that miserable piece of doody known as AT&T Wireless. Oh, I can hear you now! The service is […]

Gaga On Stern

Howard’s the new buzz. Used to be you did Stern last, Gaga was smart enough to do Stern first. Yes, yesterday, the day her new album was released, Lady Gaga appeared on Howard Stern’s SiriusXM radio show to talk and play, and the Internet and mainstream media are abuzz about it. Howard may be unavailable […]

The Perils Of Becoming A Brand

The music Jay-Z made with Samsung may have already been forgotten, but the deal has not. That’s what we’ve been hearing since the advent of the Internet music era, when the labels were bled by Napster. You’ve got to sell out to make it. It’s no longer about the music, but the brand. Just like […]