Archive for the 'Marketing' Category


The Amazon/Hachette War

This is not about books. This is about corporations. And power. And the rights of not only artists, but individuals. There’s a fiction in America today that corporations are our friends. Amazon even pushes the paradigm by saying all its efforts are for us. Pitting writers against readers in a sideshow that deflects from the […]

Read This

“4 Reasons Why Music Careers Are Getting Trounced By Tech”   From: mabeckerlaw Re: Hype I like Jenny Lewis… I really liked Rilo Kiley… but everything here rings true. Sometimes I feel like you’re railing at Niche players like her and my alt country fetish but really you’re just railing at people who try to […]

Hype

It’s not news, it’s an awareness campaign! I gave up reading the “Arts & Leisure” section. Because every article contained therein was linked to a product. There was no story, just a desire to make me know a new movie, play or record was coming out and I should buy it. Kind of like the […]

Weird Al’s Album

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]