Re: Why You Should Be On TikTok my company compound.fm is currently working 3 of the top 10 billboard records right now on tiktok. 99% of the records we’ve broken have been from work on titkok . The remaining 1% was one campaign that was an anomaly that broke on IG (a pussycat dolls remix for buttons […]

Subject: Re: More Fires Hi Bob, A friend just sent me this link, it’s to a googledoc spreadsheet that lists over 400 musicians and music industry people and other creatives who lost their homes.  I thought you might want to see it, if you haven’t already. https://docs.google.com/spreadsheets/d/1jyJ-NM2qP-iRk1LJ8l3dc7e0M3IhHlo3E7Agvo9JOAQ/edit?gid=0#gid=0 The sheer scope of it hits home harder […]

Business guru extraordinaire! https://podcasts.apple.com/us/podcast/seth-godin/id1316200737?i=1000677761488       https://music.amazon.com/podcasts/9ff4fb19-54d4-41ae-ae7a-8a6f8d3dafa8/episodes/a63f6e5a-c3f7-4f51-90cd-cf195ad1b35e/the-bob-lefsetz-podcast-seth-godin  

This is forever. You can’t manufacture virality. Remember “Gangnam Style”? People weren’t even interested in the follow-up video. Quick, name it! (It’s entitled “Gentleman,” and if you know that you’re entitled to automatic qualification for the next hobby horse nationals. Meanwhile, “Gentleman” does have 1.6 billion views on YouTube, but that does not mean its […]