You can only rip off the public so many times before there is a backlash. Wasn’t that one of the drivers of Napster, overpriced CDs with only one good track? People felt entitled to steal, they were sticking it to the man. And as Howard Stern famously learned in therapy, everybody else doesn’t need to […]

And you’ve got to be everywhere. The reason influencers are such is because of their creativity. There’s a spark, a je ne sais quoi in their posts that attracts fans, who spread the word to other fans. It all comes down to inspiration. And that inspiration is too often lacking in music marketing. Making the […]

Bill Maher can’t play arenas. I’m not sure if you’re listening to Bill Maher’s “Club Random” podcast. Unfortunately Bill too often makes it about himself, when we’re mostly interested in what the guests have to say, but there are some good episodes. Like the recent one with Jerry Seinfeld. Who was aloof yet analytical, he […]

It comes from the internal, not the external. It comes from the identity of the performer, not the penumbra. Which is why it’s much harder to create loyalty with a song written by committee using the producer and mixer du jour. It may sound like a previous hit, it may fit on the Spotify Top […]