First everybody was gonna have a website, then they were gonna have a blog, then a page on Facebook and now pictures on Instagram. What do all these endeavors have in common? They’re passing fads. Because it was too much work and too few people were paying attention. America is evolving into niches. I’m not […]

How’d he go from zero to hero overnight? Identity, credibility, owning his viewpoints and expressing them. Sound like a rock star? That’s what they used to have before everybody wanted to be a brand, when the penumbra became more important than the music. The identity… You practiced, you didn’t emerge out of nowhere fully-formed. Duane […]

Howard Stern has a new book. He’s been talking it up for weeks. And now he’s confronted with the question of publicity. What should he do, where should he appear. And being the media-savant he claims to be, Howard only want to appear on shows that SELL BOOKS! This is different from the pre-internet scorched […]

Finally! After giving that cash hoard back to stockholders, the Cupertino Company has decided to invest in itself. Just like Facebook bought Instagram, Apple is now acquiring Snap. Of course it should have purchased Netflix, but contrary to Steve Jobs’s mantra, if it wasn’t invented in Apple Park, they’re not interested, especially after the Beats […]