Archive for the 'Marketing' Category


Blowback

You know you’re striking a nerve when you get a reaction. This is an analog of “all press is good press.” In the attention economy, it’s nearly impossible to get attention. But Elizabeth Warren has figured out how to do this, and the heads of those on the right are exploding. I know, I hear […]

The Warren Analogy

She’s not using consultants. And she raised $19.1 million dollars last quarter, nearly as much as Biden and Buttigieg. Even more dramatically, she’s not doing the fat cat fundraisers and phone calls. How did she do this? Via message, via credibility, via eschewing the conventional wisdom. Message. That’s the song. It always comes down to […]

Re-The David Crosby Movie

My inbox is inundated with questions about the David Crosby movie. The name, where they can see it… This proves to me three things: 1. The ineffectiveness of mainstream media. 2. The inability to Google. 3. The belief that if someone hears about something, they can see it immediately. The name of the movie is: […]

Emotions Trump Facts

This is what the elites don’t understand. They keep trotting out facts and figures, as if they matter, but to the masses they don’t, it’s all about how they FEEL! It’s as simple as Trump calling Hillary a “nasty” woman. That confounded Democrats who were familiar with the lady and her education and experience. But […]