Archive for the 'Marketing' Category


Emotions Trump Facts

This is what the elites don’t understand. They keep trotting out facts and figures, as if they matter, but to the masses they don’t, it’s all about how they FEEL! It’s as simple as Trump calling Hillary a “nasty” woman. That confounded Democrats who were familiar with the lady and her education and experience. But […]

The Howard Stern Interview

Howard Stern says he has changed. How much? Honesty, credibility, vulnerability…these are the building blocks of a career, these are what bond people to you. Distribution is king. After all, Stern gave this interview to the “New York Times,” the paper of record, the one with gravitas, the one that has lasted. Sure, you can […]

Trends

The major labels will lose power. Their tight grasp on the industry was based on control of distribution and media. They’ve lost control of distribution, Spotify is more powerful than every label. No label can afford to pull its catalog from Spotify, it’s their number one payer. So the leverage of their catalogs is gone. […]

Virality Is History

Nothing catches fire anymore. Unless it’s Notre Dame Cathedral. Or to put it another way, we haven’t had that spirit here since 2012, with “Gangnam Style.” Of course there are exceptions, most notably with Mayor Pete. But that was based on substance, and the truth is politics/Washington D.C. is the internet of the era. As […]