Archive for the 'Marketing' Category


The Warren Analogy

She’s not using consultants. And she raised $19.1 million dollars last quarter, nearly as much as Biden and Buttigieg. Even more dramatically, she’s not doing the fat cat fundraisers and phone calls. How did she do this? Via message, via credibility, via eschewing the conventional wisdom. Message. That’s the song. It always comes down to […]

Re-The David Crosby Movie

My inbox is inundated with questions about the David Crosby movie. The name, where they can see it… This proves to me three things: 1. The ineffectiveness of mainstream media. 2. The inability to Google. 3. The belief that if someone hears about something, they can see it immediately. The name of the movie is: […]

Emotions Trump Facts

This is what the elites don’t understand. They keep trotting out facts and figures, as if they matter, but to the masses they don’t, it’s all about how they FEEL! It’s as simple as Trump calling Hillary a “nasty” woman. That confounded Democrats who were familiar with the lady and her education and experience. But […]

The Howard Stern Interview

Howard Stern says he has changed. How much? Honesty, credibility, vulnerability…these are the building blocks of a career, these are what bond people to you. Distribution is king. After all, Stern gave this interview to the “New York Times,” the paper of record, the one with gravitas, the one that has lasted. Sure, you can […]