Archive for the 'Marketing' Category


The Power Of Fan Bases

“When Anti-Asian Parody Targeted BTS, the Boy Band’s Fan Army Mobilized”: https://nyti.ms/2OKoZe3 What kind of crazy, fucked-up world do we live in where a boy band singing in a foreign language has more credibility than all the American acts in the hit parade? One in which a foreign power realizes you build fan bases from […]

Lee Abrams’s Psychographic Chart

https://bit.ly/3s1WKp2 You should watch this video. Although you probably won’t. It only has 138 views so far, and one of them is mine, and it was released back in August. But it’s not out of date, it’s just waiting for you to discover it. Lee Abrams ruled rock radio in the seventies as a consultant. […]

UnitedMasters/Apple/Alphabet/Andreessen Horowitz

There’s nothing here. Today it was announced that Apple invested $50 million in UnitedMasters. That’s like you or me going to 7-11 and buying a Twinkie. This is how the rich get richer, they invest in a zillion companies and if one becomes successful… Same deal with Alphabet and Andreessen Horowitz. You want chump change, […]

Reinventing The Oscars

1. Include TV. Television is no longer the poor stepsister to movies. The line between TV and film is fluid. Those both in front and behind the camera work in both paradigms. Forget the charter, forget the past, you either disrupt yourself or you get disrupted. Next year, TV too! 2. Story, story, STORY! Traditional […]