Archive for the 'Marketing' Category


Lee Abrams’s Psychographic Chart

https://bit.ly/3s1WKp2 You should watch this video. Although you probably won’t. It only has 138 views so far, and one of them is mine, and it was released back in August. But it’s not out of date, it’s just waiting for you to discover it. Lee Abrams ruled rock radio in the seventies as a consultant. […]

UnitedMasters/Apple/Alphabet/Andreessen Horowitz

There’s nothing here. Today it was announced that Apple invested $50 million in UnitedMasters. That’s like you or me going to 7-11 and buying a Twinkie. This is how the rich get richer, they invest in a zillion companies and if one becomes successful… Same deal with Alphabet and Andreessen Horowitz. You want chump change, […]

Reinventing The Oscars

1. Include TV. Television is no longer the poor stepsister to movies. The line between TV and film is fluid. Those both in front and behind the camera work in both paradigms. Forget the charter, forget the past, you either disrupt yourself or you get disrupted. Next year, TV too! 2. Story, story, STORY! Traditional […]

Steven Page Live From Home XLI

That’s forty one, if I can still decode Roman numerals. The best part of this two hour and fifteen minute zoomcast was the very end, when the camera pointed at all the attendees…THEY WERE SO NORMAL! I do it for my fans… Fans have become caricatures, people with no life, who will talk nonstop about […]