Archive for the 'Marketing' Category


Aella

“America’s Sex Recession”  Apple: https://apple.co/3A6nDMH Spotify: https://spoti.fi/3xoqxuq First I listened to the Daily.  Turns out that when you’re vaccinated few antibodies populate your nose, and it’s from your proboscis that most Covid droplets emanate. Therefore, if you get a breakthrough infection, you’re just as contagious as the unvaccinated. So you may not have a bad […]

Spotify’s Fan Study

https://fanstudy.byspotify.com There is more information on this page and in its links than you can devour and comprehend in one sitting, but you should dive in. All the conversation re Spotify has been about payouts. That ship has sailed, now it’s about building your audience so that it will speed up and enhance the flywheel […]

The Oscars

This is what happens when money supersedes art. The problem with the film business is it doesn’t realize time has already passed it by, that the paradigm it claims to operate under has expired. This is a business story. Smart business people get ahead of the audience. That’s the wisdom of Spotify…give people what they […]

Patreon/Substack

How small do you want to be? No one, and I mean NO ONE, has ever grown a larger audience as a result of a crowdfunding campaign or presence on Patreon, it’s just a way to milk your already existing fans for more money. And it’s fine if you like the cash, but don’t delude […]