Archive for the 'Marketing' Category


Hype

You don’t want to be everywhere. Jam your product down people’s throats and a few looky-loos might become aware of it, but in truth you’re pissing off great swaths of the public, to your detriment. Today it’s all about credibility and longevity, despite the major labels focusing on cartoons like it’s still the heyday of […]

Easy On Me

It’s an album track. Expect very short legs. There must be a hit single on “30,” but this isn’t it. This is a setup, Adele coming out with her viewpoint, prefacing the tone of the album, I can see it from an artistic standpoint, but not a commercial one. Adele’s success was amongst oldsters who […]

The Apple Keynote

https://www.apple.com/apple-events/september-2021/ It played like a commercial. Actually, the product introduction was not the biggest Apple news today, no, that was the security update, to deal with an Israeli snooping program that infiltrated your device without any clicks, without you doing anything. It could listen and see you and… The best account of what transpired is […]

Music

There’s just not that much money in it anymore. I wish the problem was streaming, I wish there was a single oppressor keeping players from scraping by. But there’s not. Times have changed, the cultural landscape is so different that anyone from the pre-internet era would not be able to fathom the business. Anyone who […]