The Medium Affects The Message

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Why can’t we have more albums like “Frampton at Royal Albert Hall”?

Today’s listening experience is different. So much of music is foreground, whereas yesterday the music used to live in the background, it was personal, just you and the tunes, a secret communication.

Credit FM radio. Before that, it was all about the hit. The album was an afterthought, usually a mish-mash collection of hits and dreck. Of course the Beatles changed that, inspiring others to make cohesive album statements, but they wouldn’t have triumphed without FM radio. You may think the White Album is a classic, but it was not played on AM radio. “Sgt. Pepper” debuted at the same time as FM underground rock, it was a marriage made in heaven, along with a bunch of bands from the San Francisco Bay Area, Big Daddy Tom Donahue and KSAN revolutionized music. Because suddenly there was a place to hear these sounds, that were not made for AM radio. The apotheosis was Woodstock, when all the bands making these sounds appeared in one place and the staid media and those it informed were positively stunned. All those people showing up for THAT?

After KSAN FM underground rock moved to New York City. And slowly populated the rest of the metropolises thereafter. If you lived in a backwater, you could not hear these tunes. Unless they crossed over. The best example being Cream’s “Sunshine of Your Love,” that got AM airplay in the summer of ’68, long after the underground FM stations had worn out the groove.

So many of the iconic bands of the era, they didn’t have an AM hit. “Purple Haze” wasn’t heard on AM, although years later Hendrix’s cover of “All Along the Watchtower” crossed over. Steve Miller? He didn’t have an AM hit until 1973! Traffic? They never ever crossed over to AM, not in America. Sure, some of their tunes were covered by acts that had singles success, but not Stevie Winwood and company. There were no AM hits from Blind Faith…

And the labels signed all these acts without AM hit potential. Because record companies were about singles and doubles more than home runs, never mind grand slams. The music was the key element. And this music infiltrated the youth, affected society in a way no other medium came close to doing.

Of course it couldn’t go on forever. Lee Abrams came along with his Superstars format, which was close to Top 40 on FM. So either you were played, or you weren’t. Which meant acts started making music they thought Abrams would add. And this led to corporate rock and then the reaction of  disco and it all imploded at the end of the seventies, the cynicism was felt by the public, which turned elsewhere for entertainment satiation, and then along came MTV.

MTV was AM radio all over again. It was about the hit. And if you didn’t follow its playlist, your radio station lost ratings and ultimately flipped format. MTV dictated. Furthermore, the acts MTV featured were bigger than almost all of the acts prior. Yes, that rocket ship bumper was apropos. Because if MTV aired it, it blew up, it went worldwide. And conjoined with the new CD format, coin rained down in amounts previously unheard of.

So, the cynicism set in again. After the “novelty” records of the early years, the Haircut 100s, the T’Paus, never mind Duran Duran and Culture Club. First and foremost you had to look good, and then you had to make an expensive video, and then MTV still might not air it. But if it did…

We had hair bands. Eclipsed by the Seattle sound. Actually, MTV was constantly causing whiplash in the recording industry. It would have edicts. Less metal. More of this, no more of that.

And by time we hit the nineties, it was all about the money.

And then the internet came along and blew it all apart. 

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The major labels didn’t understand the internet, they still don’t. They think it’s physical in the virtual world, but nothing could be further from the truth. For many reasons… Most people cotton to single outlets online. Amazon and Apple have traction, but really it’s a Spotify world, not only in America, but the entire globe. Because people go where everybody else does. Like in retail, there’s Amazon and…minor players. This is unlike the bricks and mortar retail of yore, where there was a record shop not exactly on every street corner, but there was a plethora of them.

The major labels want codification, they want rules, they want a system. But in truth, the internet blew it all to smithereens.

Sure, there are still “hits,” but if you’re not a fan of the act, you don’t have to listen to the track, the act, you may be completely unaware it exists!

But the major labels can’t adjust for the modern era, they’re like the newspapers. Rather than investing and growing, they’re cutting. They’re putting out fewer albums by fewer acts in fewer genres, wanting to have gigantic hits, meanwhile the landscape has changed. Most of the money is deeper down. The hits are losing market share, the great unwashed, not signed to major labels, are gaining it.

I could say it’s 1967 all over again, but although history repeats, it’s always with a twist.

Once again, the landscape has been broadened. It’s the opposite of AM, of MTV, it’s not a controlled market whatsoever. In fact, ANYONE can play. And instead of adjusting for this, Lucian Grainge wants to lop off the compensation of those with little market share, few streams. If he were smart, he’d dig down deep and find a way to monetize the music of the great unwashed, because you never know where your next hit is coming from.

Today major labels believe hits come from the internet. Prove it and they might sign it. This has to do with clicks, with views, it’s got nothing to do with music. If people are clicking on goose farts, the majors will sign the goose and put out its record. Whereas major labels used to hunt for talent, and then nurture it, mostly in a hands-off manner. Today? They’ll ask you to do a cover, to employ another songwriter, to remix. The opportunity cost is so high that they want insurance, but this is the opposite of the essence of music. This is not collaborative art like movies or TV, music is about pure inspiration, resulting in a creation that almost no one can define, can quantify, but that resonates with the public.

So the majors, if they want to survive in the new music world, need to sign more acts in more genres, and should stop laying off workers to satiate Wall Street. I mean what does your stock price have to do with  music anyway? And Warner is run by a man from the visual world, imagine that in the days of Ahmet Ertegun.

But unless you’re employed by the major label, you don’t care about it. But you still make music, and…

If you want the rich and famous contract proffered by Orson Welles to the Muppets stop now. That’s no longer the paradigm. You’re on your own. And if you truly want to succeed… Well, are you an artist? Or are you a me-too influencer looking for brand extensions? Both coexist, but the nougat is in the artists. And there are very few artists. You can make music, but that does not mean it has the je ne sais quoi that resonates with an audience. Just because everybody can play doesn’t mean everybody deserves attention.

So radio airplay means less than ever before. And Spotify and the rest of the streaming outlets do a piss-poor job of featuring new music. This is not Tom Donahue, music maniacs moving the culture, rather it’s a slew of drones creating playlists for the brain dead. Caught up in monetization, saving the recording industry, the streamers have abdicated their responsibility to break quality new music. And how important is music to Apple and Amazon anyway? Not very.

Maybe this will change. Maybe there will be some coherence, the streamers will find a better way to connect artists and listeners, but I wouldn’t bet on it.

Which means the onus is on the artists themselves.

And an artist is not entitled to an audience, or to make a living. The question is… Can you come up with something that resonates with people, in quantity? And can you continue to do this?

Very few can. But today, most are starting live, on the road, because if you can draw an audience, promoters don’t care what your music sounds like. Don’t equate this with social media goose farts. To put together a live act, hone it and draw people to see and hear it requires a lot of effort and very few can achieve this.

We live in an era when everybody is looking for the visceral, for a connection. And despite all the hoopla, most times hit music does not provide this. And whereas it used to be all about the recording, now the song is just a framework for the live performance. People want a sensation beyond just listening to a recording. They want to feel the music, want to be in an assembled multitude, they want a unique experience, they want to be taken higher.

And the entire recording industry is unprepared for this. Because they can’t understand it and can’t think of a quick way to make money on it.

I mean Peter Frampton didn’t have an AM hit until his double live album, after four previous solo albums.

The same game is being played today. You keep doing it until you achieve critical mass. Look at Hurray for the Riff Raff. That woman has been doing it for years, she’s just getting big time traction, and she’s got a catalog, like the acts of yore.

You’ve got to be willing to labor in the wilderness. And find a way to keep yourself alive.

And if you’re twelve and can play the hits on YouTube… You’re a long way from the top, hell AC/DC had multiple albums and two lead singers before they became monolithic.

So all the action is in the underground once again. Will these new underground acts blow up to the level of yore? Well, the interesting thing about the internet is you can reach everybody, but it’s hard to get everybody to pay attention.

So stop trying to write a hit, that’s passé. Stop thinking about being lifted by radio and TV, which mean less than ever before anyway. No, now is the time to go on your own hejira, to woodshed, to come up with something completely different, like in the days of FM underground rock, that was the amazing thing, none of the acts sounded the same.

But be sure of one thing, the audience is hungry for something new and different that titillates them.

Hell, much of the audience thinks music is all about hits you can dance and party to. Their idea of an oldie is Mariah Carey.

We’ve driven this train about as far as it can go. Today’s “hit” music is more vapid and less influential than it has been in sixty years. All the action is in the back alleys, in the penumbra.

Hit music is a business that draws blind acolytes. But when you get discerning people, who live for the music…

I’m not talking about fandom, people bonded to BTS, or Swifties… I’m talking about people addicted to music, period. Early adopters. Who are sifting the sounds, looking for fulfillment. The recording industry has done its best to turn these people off, with the crap being purveyed, but it is these people who are the heart of the business. Not the pre-teen who goes to the show and buys a ton of merch, that’s momentary. No, we’re talking lifers.

Sure, you like music, but that may not be enough. We hear all the time that young people love music. But that’s not what I’m talking about. I’m talking about the vinyl junkies of yore, who had an insatiable need, whose life was consumed by music. There’s no infrastructure nurturing and satiating these people.

But that’s the future. The smaller acts, that can’t be categorized, whose music listeners can’t stop testifying about.

And no one on the business side of recording wants to go there because the parameters are not clear and it’s a long haul.

But those who put in the effort, on both the creative and business sides, are the ones who will revolutionize this business. It’s coming. If for no other reason than it just can’t go on like this.

Beyonce’s Country #1

What a crock of sh*t.

This is not a judgment of “Texas Hold ‘Em,” it’s a great track, nearly a one listen hit. But if you think the country audience has embraced it…

You’ve got another think coming.

We do not only have duplicity in politics, we’ve got it in music too. Those who are not students of the game, who are exposed to this headline, which is everywhere, will believe that race relation issues have been exterminated, that Black Beyonce has been embraced by White Country.

But nothing could be further from the truth.

It all comes down to Lil Nas X. After signing the man, Columbia ginned up a fake controversy. Saying that “Billboard”‘s charts were racist, that the entire country community was racist, because they didn’t acknowledge the success of “Old Town Road,” they were boycotting it.

And what did “Billboard” do? Say “Old Town Road” wasn’t country, therefore it wasn’t on the country chart. As for country radio, have you ever listened to it? “Old Town Road” fits not at all.

Columbia laughed all the way to the bank. This fake controversy gained media traction and it blew up Lil Nas X even bigger. Let’s be clear, “Old Town Road” was pretty gigantic before this fake controversy, but after it the track became ubiquitous. Billy Ray Cyrus, who hadn’t had a hit in eons, glommed on to the controversy, cutting a duet on the track with Lil Nas X… It was another music business victory, no harm, no foul.

Well, not really. Actions have consequences.

Now Beyonce’s “Texas Hold ‘Em” is a lot more country than “Old Town Road,” and it’s possible that country radio may embrace the cut, BUT THIS HASN’T HAPPENED YET!

Check the latest Mediabase Country chart, there are forty cuts, AND “Texas Hold ‘Em” is nowhere to be seen! Doubt me? Check it out for yourself”: https://rb.gy/14213h

So what is a country hit?

Well, according to “Billboard,” it’s a combination of airplay, sales and streams, a secret sauce. And one thing is for sure, Beyonce is a superstar, she had ton of sales and streams, but seemingly no country radio airplay, not a spin to be found.

Now if you want to have a chart with all genres included, be my guest. As a matter of fact, it exists, it’s called the “Hot 100.”

Now that chart is a miasma of obfuscation, talk about a special sauce… It includes single sales, radio airplay, digital downloads and streams. DIGITAL DOWNLOADS??

I get the e-mail all the time, some track is number one at the iTunes Store. That’s like telling me how many DVDs a movie sold. It’s all streaming now. Even worse, digital downloads and physical sales heavily outweigh streams in the formula employed by “Billboard.”

So let me get this straight… Almost all of consumption is streaming, but when it comes to the chart…streaming is a second-class citizen.

Now on the Hot 100, Jack Harlow’s “Lovin On Me” eclipses “Texas Hold ‘Em.” That’s a bad headline, #2 only worked for Avis.

Now the definitive statement when it comes to streaming, when it comes to consumption, is the Spotify Top 50. On that “Texas Hold ‘Em” is also number two.

Now “Texas Hold ‘Em” does appear on Spotify’s Hot Country, but it is not number one, it’s number ten.

So “Billboard,” fearful of getting into an “Old Town Road” kerfuffle, considered “Texas Hold ‘Em” to be country, where it promptly went to number one, where the big pond eclipsed the little creek. It’s like bringing a major leaguer to a Little League game.

But to what degree has the country audience embraced “Texas Hold ‘Em”?

Now some country fans may be listening to Beyonce, to “Texas Hold ‘Em,” they may even be listening to Metallica. But the Nashville based scene… So far, it doesn’t look like Beyonce is a factor whatsoever.

BUT SHE’S NUMBER ONE!

Let’s be very clear, “Texas Hold ‘Em” is a hit, a very big hit. But is it a COUNTRY HIT?

What are the criteria for a country song?

That’s murky, but I’d say to be a country hit a track must “fit the format” and be embraced by the audience. We can debate whether “Texas Hold ‘Em” fits the format, but one thing is for sure, it has not been embraced by the country audience in any significant way.

Is it because the country audience is racist? Or because the country audience hasn’t heard the track on the radio, the last bastion of a controlled ecosystem?

Or maybe the country audience doesn’t see “Texas Hold ‘Em” as country. They see Beyonce as pop, as living in a different domain.

This is all gray. And even by discussing it one risks being called a racist.

But come on, how come we can’t face facts here. The music business is as bad as Kellyanne Conway and her cronies. To say “Texas Hold ‘Em” is the number one country cut is to employ alternative facts.

And who does this behoove?

Beyonce. Period.

And “Billboard” is nothing without the labels, piss them off at your peril. Hell, “Billboard” has the backbone of a jellyfish.

Could everyone agree to consider “Texas Hold ‘Em” to be country, could it be embraced by the country community?

That could certainly happen, but it hasn’t happened yet.

More Breakthrough Cuts-SiriusXM This Week

Tune in Saturday February 24th to Faction Talk, channel 103, at 4 PM East, 1 PM West.

If you miss the episode, you can hear it on demand on the SiriusXM app. Search: Lefsetz

(I’ll Give You) Money-Live At Royal Albert Hall

Spotify: https://shorturl.at/gjCY8

YouTube: https://rb.gy/zki6j2

It sounds straight off Humble Pie’s “Rockin’ the Fillmore,” but there are more guitars!

I saw this album on Spotify a few months back. I thought it was an ancient recording, after all Peter Frampton still had hair on the cover, and he’s been bald for quite a while, he even jokes about losing his hair on one of the contained tracks.

No, this was recorded recently, in 2022. And I played a few numbers back in 2023, but two days ago I needed something otherworldly, as in not connected to my present life, something to take me away, something that was self-contained, that didn’t remind of that which I did not want to remember. And I ran through a few acts in my head, and then I thought of Frampton and said to myself, “That’ll work.” And then I was confronted with the “Royal Hall” album in the Amazon app. And I said, “Why not?”

The opening cut is “Somethin’s Happenin’,” the title track of Frampton’s third solo album, which represented a loss in momentum. But with “Frampton” in 1975, Peter came roaring back. And Peter usually opens his shows with this song, and I’ve heard him perform it, but I was listening to the version on “Albert Hall” and the tone of the guitars just got to me. They were different from the recording, and combined with the energy of the playing it becomes something else entirely, it breathes in a way the studio recording does not.

So then I went to “All I Want to Be (Is By Your Side),” the second side opener on the solo debut, my favorite Frampton track, which was given short shrift on “Comes Alive!” Sure, it was great, an interesting acoustic reworking, but the original is an aural journey that goes on for six and a half minutes, it’s a float in a boat down a river in the dark. Safe, but enticing, exciting. And this version on “Albert Hall” is even longer! It clocks in at over nine minutes. It’s a journey that sets you free, especially the instrumental second half.

Now I’m cottoning to the album in a way I hadn’t previously, not that I’d given it a good listen, and I decided to skip to the last track, the definitive Frampton live cut, “Do You Feel Like We Do.” I expected it to be hackneyed, a far cry from the career breakthrough of the original concert recording. But that was not the case, it was as alive and vibrant as the rendition from ’76. And, once again the tones, the instruments had additional color.

And yesterday I decided to dive in deeper to songs that I wasn’t sure I wanted to hear. I mean how many more times can I listen to “Show Me the Way” or “Baby, I Love Your Way”? So I played track seven, “(I’ll Give You) Money,” from the aforementioned “Frampton,” a good track, but not one of my favorites. I wanted melody, not groove. But the intro guitar was so heavy and crunchy, evidencing rock and roll, and then with a lead intertwining, dancing all over the track…

Now the original studio recording of “(I’ll Give You) Money” is a typical album cut, four and a half minutes long. And that’s how long I expected the “Albert Hall” version to be.

And you know how it is listening to music, you lose focus, it’s there, in your mind, but you’re thinking about, doing something else.

And that’s when I noticed that this live version of “(I’ll Give You) Money” never ended. The band was still playing. All the constraints were thrown away. Radio time limits. Worry about the audience going to the bathroom. It’s like the band doesn’t care about the audience at all. It’s not a performance so much as satisfaction for the players themselves. This is music!

This is what concerts were like in the late sixties and early seventies. Sure, there were AM acts, playing the hits. But the FM acts expanded their repertoire, didn’t match the studio recordings. And now, with so many of the bands of yore, never mind those of today, playing to hard drive, these experimental journeys are passé, history.

Along with the guitar. Sure, we have metal acts playing their axes, but that’s something different, that’s noisy, in-your-face, offensive to many. But the kind of guitar playing on “(I’ll Give You) Money,” on the whole “Albert Hall” album, is not that, it’s like Dead Sea Scrolls, the past come back to life. I mean Clapton goes on the road occasionally and does something similar, but he’s constantly trying to fade into the background, when a true guitar showman is drawn to the spotlight.

And Jimmy Page no longer plays live.

If you’re of my vintage, you’ll listen to this “Albert Hall” recording and you’ll think about all the shows you went to back in the day. Sans production, not even a light show, maybe not even a backdrop. The band came out in their street clothes and they spoke through their music, and we loved them for it. They were Gods. When you sell out to the corporation, when you’re active on social media, the internet, you come back to earth, you’re just one of us. But these guitar heroes of yore…

And we’re familiar with Frampton’s story… Finally breaks big and plays to the teenybopper audience, focuses on his looks, and it all falls apart. And usually that’s the end of the story. Maybe you go out on the road and play your hits to ever dwindling audiences, but almost no one retrenches, marches forward, tests the limits and comes back. Sure, Frampton put out those delectable instrumental albums, but the “Albert Hall” album transcends those. It puts Frampton in the pantheon, as one of the greatest rock guitarists in history.

But he also writes and sings.

But it’s the band that makes the entire “Albert Hall” album shine. It’s not only Frampton, they jell, bounce off each other, make the music that rained down all that money way back when, when music was the most powerful artistic endeavor, when rock stars were as rich as anybody on Earth, and acted like it. They were beholden to no one.

And this version of “(I’ll Give You) Money” goes on for more than twelve minutes. And you’ll be intrigued, possessed the whole way through, it squeezes out the rest of the world, the music is not a diversion, it’s life itself.