Gen Z Disillusionment

Tonight they want to party like it’s 1999. Because they sure as hell don’t like the era they’re living in.

If you’re expecting new protest songs…don’t hold your breath. Gen Z is looking for escape. They’ve been beaten down by a society that seems not to understand them, that actually has contempt for them, and they stayed home from school during Covid and can’t get a good job and…

The Boomers were coming from a place of optimism when they embraced protest songs back in the sixties. They truly thought they could change the world. This optimism has been replaced by frustration and disillusionment in today’s youth, who are just trying to survive.

Think about this… Have you seen a single Gen Z member come out against screens? Of course not, they grew up digitally native, they know the power of the smartphone and the internet, they can’t understand their elders who don’t, the elders who seem to want to bring them back to an age that is never returning… Why not bring back black and white TV and get rid of streaming while they’re at it! The youth have grown up in a rapid-fire world of constant change, they’re adjusted to it, they can cope, it’s the oldsters who can’t.

And then there’s the influencers… Not only are old people not on TikTok, they believe that no-talents are online trying to get rich and famous. There are some like that, but TikTok is a hotbed of artistic innovation. Want to be surprised? Don’t listen to a record, dial up a clip on TikTok. Or MrBeast on YouTube. Or… The generation gap is gigantic.

Also, how is the influencer culture different from the personal development ethos of the seventies? Be all you can be! But only if you play by our rules.

Meanwhile, we’ve got newspapers telling us Democrats can only win if they move to the center. People throwing their hands up in the air re Trump. But no one sees it through the eyes of the Gen Z’ers…they’re beyond disillusioned, they’ve disconnected, they have no faith in the system. Whether it be political or corporate. All those corporate leaders kissing the ring of Trump… Gen Z is all about credibility, what’s inside. Sure, there are followers, but with so little money available youngsters cling to values first and foremost. And it’s not only credibility, but ecology and…

If you go to a show it’s less about who is on stage and more about the experience you’re having with your friends. Shooting photos. Gen Z knows musical stars are whored-out two-dimensional constructs. There are much better, smarter people to take the lead from. Performers have disconnected from their audience, so busy becoming brands that they’ve left connection and money on the table.

Don’t counter with the BTS Army and the Swifites…that would be missing the point. Then again, BTS’s success is based on culture, the music is in service to that. There’s a sense of belonging. As for Swift…she herself is a Millennial, she made it before the TikTok era, so different rules apply. And Gen Z is not looking to get married, it’s looking to get out of its parents’ basement!

They were told to get a STEM education. And now AI has come along and wiped out the coding jobs.

They’re told they don’t need a college degree, but in truth seemingly every job requires a degree to get it…it’s not what you’ve learned, but the degree is a dividing line between the capable and the incapable, that’s how the hirers see it, no matter how much bloviating there is in the “Wall Street Journal” that a degree is unnecessary.

As for Trump talking about liberal bias at universities… This is a highbrow discussion for aged people. Gen Z has no skin in this game.

Once again, Gen Z is alone, overlooked when it’s not put down.

But change will come from Gen Z. Already has in Nepal and Madagascar. In Nepal all it took was a shutdown of social media sites. While the oldsters not on the platforms are worried about China’s access to data, Gen Z knows privacy is history, they just want to be able to connect.

And they’re sick of being told how lonely they are. They know more people than any of their elders did when they grew up, that’s the power of the internet. Furthermore, like-minded people are at their fingertips. The internet connects, it doesn’t isolate. And oldsters can’t understand this, believing face to face communication is everything.

Change will come from Gen Z because its members have nothing to lose. They don’t own houses and have 401k’s, those are off on the horizon… Once again, they’d just like to be able to live in an apartment, be able to pay the bills without mom and dad’s help.

And Gen Z doesn’t need the belief in a monolithic star like their predecessors. They have their personal favorites, the fact that you have yours is de rigueur.

Gen Z  is a time bomb. It’s got nothing to do with tariffs, with bringing manufacturing jobs back to the U.S. or ICE, it has to do with opportunity and understanding… How in the hell is a septuagenarian congressperson, an OCTOGENARIAN congressperson, going to understand their plight?

As the corporations gain more and more power and…

Crypto is a way to get rich. How else are you going to accumulate all those bucks?

Zuckerberg, Musk, Thiel…those are the heroes of their elders, Gen Z knows techies are not to be trusted, that they’re just mercurial men out for a buck. As for AI… What’s the problem, it helps with homework and allows them to create! You want to hold back the march of progress?

And seemingly everybody not a member of this cohort is missing it.

Except maybe for Mamdani…who is a flawed candidate, but is sticking his finger in the eye of the status quo, that’s why young people are supporting him…he offers a modicum of hope, where are they going to get hope elsewhere?

From a musical artist ripping them off with dozens of vinyl iterations? Selling them perfume and clothing? Stardom today is all about being embedded with your audience, appearing no better than they are, and there are some musical acts that fit this bill, but too many one-dimensional ones in blinking lights constantly selling stuff, saying they love their fans when they truly want nothing to do with them.

Change could be made, but so far it hasn’t happened.

Any change that comes will be as a result of the activities of Gen Z itself. It’s a sleeping giant, a monster. This is the true crisis in America, the misunderstood if not ignored youth…who don’t expect the government to come through for them, no matter who is in power.

A spark could call Gen Z to action. And just like in Pacific Palisades…something is smoldering, getting ready to ignite.

Beware.

Frequency

“Consumer Reports” used to be my bible.

But now it’s the Wirecutter.

Now let me be clear… I don’t trust CR on that which I’m an expert. But there’s so much I don’t know, it’s good to have an outlet of expertise.

But CR doesn’t review everything. And is still operating on a pre-internet paradigm, i.e. print. Even worse, because of the challenges of print, they’ve reduced publication…now there are months when there is no new magazine at all. Sure, CR is part of Apple News+, but most of the reviews/new information featured is truncated and not new, just a retread of what is already in the magazine. So, for a big purchase, CR is worth checking out, but what if I just want to buy towels?

The Wirecutter is the little engine that could. Picked up by the “New York Times” before it had achieved ubiquity, never mind gravitas it has doubled-down since, furthermore, the “Times” features its reviews, promotes it….no one is promoting CR, either you’re part of the ecosystem, or you’re not.

Two things made me a Wirecutter believer. First, they update their reviews on a regular basis… You don’t want old information. You don’t want to wait for a slew of new products for a re-evaluation…that’s not how we buy, we buy when we need, which is NOW! Sure, on big purchases we might debate and wait…and CR still owns those categories, like automobiles and TV, but how many of those are there?

So, the frequency of information was one notch in the belt, the other was the accuracy of the reviews. Felice wanted a standup vacuum cleaner. Sure, Dysons are seen as the best, but this was for only occasional use. And the Wirecutter said to buy the Shark, which is what CR said to buy, but the layout of the Wirecutter’s take was much more readable, palatable… They didn’t review every product, just the handful that people really buy. You didn’t have to pore over a chart, the information was readily available, like the AI answer in Google… Sometimes you just want hit and run, you don’t want a deep dive.

So when Felice wanted to buy new towels… Where does one get information on that? Aren’t you a victim of the department store, of buying blind? No, the Wirecutter reviews towels (and so much more!). There’s the best, and one better than that. And a couple of also-rans… I mean how much time do you want to spend buying towels?

So the depth of categories is appealing, but also the frequency. The Wirecutter is up-to-date, CR is two steps behind.

And the reason I mention all this is not only to hip you to the Wirecutter, but to have you contemplating your activity/marketing.

Frequency is key in the internet world. Own this. Sure, a superstar might be able to coast on an album release and not much more…then again, how many of these releases are hyped and then forgotten?

This is the number one complaint I get from wannabe artists…they don’t want to post. Young ‘uns tend to understand, having grown up in a social media world, but…

Social media is just a canvas, you get to post whatever you want…not only jokes and your personal life, but your writing sessions, your rehearsals, acoustic takes of your hits… It’s part of being an artist today, see it as an avenue of expression, not a chore.

And it must be personal. YOU must create and post your internet messages. If you hire a service, the joke is on you. The audience can tell. Sure, the audience wants information, tour dates, etc…but even more people want YOU! A piece of you…can’t you give it to them, on a regular basis?

We’re inundated with information. Post or be forgotten.

Olivia Dean

She should be gigantic in the U.S. Maybe the biggest star in the land. Because, like Adele, she appeals to all demos, all ages, but how do you penetrate the marketplace these days?

Now I’ve been tracking the single, and right now “Man I Need” is number 5 in the Spotify Top 50. But there’s no attendant press. Then again, the young audience, which drives the Spotify Top 50, must be aware of it.

But Dean has been a star in the U.K. for years. Why there and not here?

Well, the industry is more concentrated there, such that it’s easier to get noticed. And the expectations are higher. In the U.S. the labels have disconnected from the public, they’re busy serving the niches that have already expressed support for an act, but starting from scratch…they’re not up for that.

Now another reason Olivia Dean’s music is so good is because she attended the famous BRIT school. There’s magic in that water, the same way there is in the water in the music schools of Sweden. But here in the U.S? Everybody comes from the outside trying to make it in, the concept of releasing something mainstream and having it flower…

This is not Taylor Swift. Olivia Dean’s music is closer to that of Sade’s.

This is not the kind of music the punks will like, then again, when no one is paying attention…

Not only does Olivia Dean have a good voice, the songs…are such. There are changes, melodies, you can sing along with them as opposed to much of the rhythm dominated stuff in the U.S.

Remember when you used to put on an album on a Sunday afternoon? Or at a dinner party? That’s Olivia Dean’s “The Art of Loving.” Yet it’s not background music, but more like grease, a mood-setter, the antidote to today’s fractured political world.

But we haven’t had this sound here in the States for so long…

Now, if you want to criticize Dean, you can… Are the songs just a bit too basic, a bit too mellow, is she shooting high enough? We can debate that, but right now she owns the field, she’s blazing a trail alone, which is why so many are missing it… The music doesn’t have the jagged edges that work on social media, the lyrics are not perfect for lip–synching…if anything this music is a cry back to what once was…and it doesn’t sound cheap, like it was made in somebody’s bedroom, it sounds big and professional, not that it compromises.

And it’s hiding in plain sight.

Now Dean is going to be the musical guest on SNL on November 15th, and that might get the ball truly rolling, generate the necessary heat, then again the paradigm has completely shifted, it’s not about watching SNL in real time, but viewing the clips on social media thereafter, and musical performances don’t translate/work that way. Which is another reason that musical performances on the rest of the television outlets don’t move the needle.

Then again, when an act is on SNL, there’s attendant publicity. The media industrial complex takes notice and promotes. They know there’s a commitment, they don’t want to publicize anything that has no push, no team behind it.

But really, people just have to hear Olivia Dean’s music. How do you accomplish that in today’s world?

Well, if the label were truly innovative… They’d get it played in coffee shops, at retail…so people will hear it and say WHAT’S THIS?

Because in a pull world, where people only listen to what they want to, they may not come across this, but if it’s pushed upon them…

Once again, the American music business is not prepared for someone like Olivia Dean, who leads with her music as opposed to her identity/personality, antics and a well-documented backstory. With most acts today it’s the penumbra that is promoted, the music takes a back seat. But even that might not get you to listen to the music. Has there been a better recent publicity campaign than the one for Lily Allen’s new album? An act that never really broke through in America… Is anybody going to read about Allen and then stream her music…I doubt it.

Everything happens slower than ever before. And if for some reason if it happens quickly, it dies nearly as fast.

A year from now will everybody be aware of Olivia Dean? I think there’s a good chance so.

This is what the music business needs, has needed for years. A music first artist, that is not a train-wreck. “The Art of Loving” hangs together, you want to play the whole thing through.

To tell you the truth, the work track that is now number 5 in the U.S., “Man I Need,” is far from my favorite. It’s upbeat and jaunty and therefore comes across as lightweight, but the previous single in the U.K., “Nice to Each Other”…you should get it on the first listen. As for the new single, “A Couple Minutes,” that’s a winner too.

“Nice to Each Other” is what we’re looking for, not something mindless that bangs us over the head, but something that sneaks up on us, taps us on the shoulder gently.

I don’t want to oversell Olivia Dean, but no one else seems to be selling her, so I’m hipping you to her, she definitely deserves your notice.

The Perfect Neighbor

This is the one you’ve got to see. Kathryn Bigelow’s “A House of Dynamite” is the one getting all the hype, but “The Perfect Neighbor” will get to you. This is America.

My favorite story about a bad neighbor was told to me by Al Kooper. I was complaining to him about my problem neighbor and he interrupted me to tell me about his. He was living in the Hollywood Hills and his next door neighbor left their garbage cans blocking his driveway again and again and again, there was nothing he could do or say to stop them. So I asked Al what he did…and he said “I MOVED!”

Entitlement. That’s the scourge of America today. The people who feel that they alone rule their space and they’re entitled to live sans interference. But last I checked we live in a society. And we all have to get along. But we don’t.

So what we’ve got here is a lower class area in Ocala, Florida where everybody is a renter and most people are Black. But there’s this one elderly white neighbor who believes she’s entitled to peace and quiet. She doesn’t want the kids playing in the empty lot next door, even though they have permission to do so. And she keeps calling the cops.

Know how many times I’ve called the cops in my life? ZERO. NONE! That’s just not what you do. If you can’t solve the dispute, if you can’t back off, back away, extricate yourself… Who cares if you’re right. Can’t you learn that life is not about being right? Life is about getting along. So you pussyfoot around the bad actors until…

It just becomes too much. You can only poke people so many times until they get angry. And then you’ve got to stand your ground.

My next door neighbor couldn’t believe I blocked her online. But if I even dropped the needle on a record she contacted me to turn it down. Even if I had all the windows shut. I mean can’t you be reasonable?

But too many cannot. They’re bugged by the behavior of their brethren.

I just don’t get it. I mean if your neighbors are partying to four a.m. every weekend, maybe go over and speak to them, nicely. Even better, if you’re having a party, invite your next door neighbor, show that you’re aware of them. Because as soon as you take to the mattresses, as soon as you start calling the police, as soon as you start causing trouble…there’s no turning back.

People just want to live. Kids just want to be kids. Don’t want any interruptions? Go live out in the country, alone.

And be aware of where you’re moving anyway. I’m never going to move next to a school, I’m never going to live on a main drag, I don’t want to tolerrate that noise. But if you choose to live there…come on, that was part of the bargain.

So not everybody in America is a star, not everybody is an influencer. Can you have sympathy/identify with those less fortunate who have kids or are you going to judge them right off the bat?

You’ll be faced with this question right away in this film.

And are you the type who is duplicitious. Never telling the truth… You’ve got to know, others have your number.

And there’s only so much the police can do anyway… Never mind when you bring in the police you ratchet up the contention to a new level, and the odds of calming the situation down to nothing are nil.

So something happens.

And you realize the people involved…the victims, are really no different from you and me. One false move and your entire future is compromised, can be in an instant.

Now this is a fascinating documentary in that the story is not told by talking heads, there are no recreations, it’s all bodycam footage. So think what you want, but we can’t argue over the facts.

Everybody in America should see this film, so we can have a national discussion about getting along.

But instead, we demonize our enemies, believing that they must comport with the behavior we desire, that they have no choice, that we rule.

And this is patently wrong.

And ten percent of the country is positively insane anyway.

And you don’t want them involved in a dispute.

“The Perfect Neighbor” is not a huge commitment. It’s barely longer than an hour and a half. And you my not be gripped for a while, might think it’s repetitive, BUT HANG IN THERE!