NEVER TRY TO CORRAL THE CUSTOMER People balk at being controlled. Once you place limits, the public abandons you or finds a way to circumvent what you are doing. Give people the opportunity to do more, to expand their horizons, to share. Once you tell them what they cannot do, you’re screwed. This is why […]

Tune in now, before the celebrities take over and the haters show up. Something is happening here, but we don’t know what it is… The hype has been deafening. The digerati congregated at SXSW and declared Meerkat the new savior. Then it was crippled by Twitter, which announced its own, me-too product, and we’re all […]

Ze Frank is educated and smart. I’ve never come across that combination in the music business. No, that’s wrong. There’s Cliff Burnstein, who’s a few credits shy of a Ph.D. in math. What do they say at Q Prime? To do all the superfluous work and allow Cliff time to think, because when Cliff thinks […]

1. CHECK YOUR GRAMMAR No one’s going to take you seriously if you use “there” instead of “their” or “your” instead of “you’re.” Maybe you should write your missives in Word first, where there’s a grammar checker. Or maybe run your prospective words by your mother, since you want her to be proud of you. […]