"What kind of moron listens to that shit." Lee Abrams on an Ethel listener stumbling on Willie’s Place. I want you to go to:  Lee Abrams’ Blog On the right hand side of the page, under "Multimedia", under "Lee Abrams On XM Diversity", click on "High" if you’ve got broadband, and "Low" if you’re still stuck […]

You never succeed playing catch-up ball. In the late nineties AOL looked unstoppable, adding millions of subscribers at twenty bucks per month.  Never mind that techies railed against the service, its incompatible e-mail system, its closed network.  The public was stupid.  And you could never lose money serving that stupidity. So demonstrating even a greater […]

Toyota had a problem.  Even though it built the most reliable cars in the world, kids weren’t interested, they thought the brand was old and unhip.  Rather than trying to squeeze blood from a stone, trying to convince the public Jessica Simpson was Aretha Franklin, Toyota started with a blank piece of paper.  And created […]

1. Endorsements They put money in your pocket, but they shorten your career.  Anybody who tells you otherwise is just taking a percentage. In order to have a lengthy career, people need to believe in you.  And what they believe in most is your music.  Which hopefully comes straight from your soul.  Show your soul […]