Archive for the 'Marketing' Category


Notes

JIM McMAHON Sports Illustrated cover HE can’t remember his Super Bowl victory, not me. I mean come on, I’m gonna forget Refrigerator Perry?! Once upon a time, mainstream media reached everybody, not only the seven o’clock news, but “Time,” “Newsweek” and “Sports Illustrated.” Now SI puts Jim McMahon on its cover, with a lengthy article […]

Scooter In The New Yorker

“Teen Titan” Do you know Jerry Perenchio? I doubt it. But he was once a successful talent agent who promoted the Billie Jean King/Bobby Riggs television match and then bought and sold Univision… That makes him a billionaire. And you’ve got no idea who he is. But that all comes down to his corporate philosophy, […]

In-N-Out

That’s what a hamburger’s all about. Five Guys is toast. I love their burgers, but I’m done with the place. It’s the over-the-top loud music and the can’t-give-a-shit employees. Just try to get them to turn the 80’s hits down, it’s impossible, someone at headquarters set the dB level, which is enough to get them […]

E-Mail Of The Day

From: Scott McKain Subject: Re: Beck’s Sheet Music Album Bob — For quite a while, I have read your insight regarding traditional media versus what’s really happening today in terms of gaining both recognition and advancing your career.  Even though my business is a bit different as an author and speaker (although I’m also trying […]