Archive for the 'Marketing' Category


NASCAR Lessons

Remember when NASCAR was the sport of the future? Doing boffo at not only the b.o, but on TV? When it appealed to all ages and all sexes and all ethnicities? Those days are through. NASCAR has cratered. Yesterday’s “Wall Street Journal” has got an article about it, check it out: Nascar’s Leaky Fuel Tank […]

History

SONY Succeeded with radical breakthroughs. Failed with incremental improvements. Shed your past if you want to succeed in the future. You may be angry that Apple changed its connector, but look what backward compatibility did for Microsoft… It kept the company in the doldrums to the point where the Redmond enterprise completely missed tablet computing […]

Thanks Drake!

So I finish dinner with Richard Griffiths, get the latest lowdown on One Direction, hear how much they don’t do with old media, how they don’t want to overload their fans, and I get into the lobby of the London and check my Twitter feed… And it’s blowing up. Drake tweeted me. At 22:43, @Drake […]

Obsolescence

Movies and MTV, they’re both in the dumper. Statistically and emotionally. We heard for a decade that digital photography was going to kill film, that Kodak was not prepared. But it never seemed to happen. Then, seemingly overnight, everyone had a digital camera and Kodak filed for bankruptcy. Just because the future isn’t here yet […]