Archive for the 'Marketing' Category


Modern Life

We know everything and we know nothing. We know that a plane was shot down over Ukraine, but we’ve got no idea what the number one record is. We’re grazers, we’re surfers, according to Google, we pull our smartphones from our pockets 125 times a day. We want to be on the pulse, but no […]

Potato Salad

kickstarter – Potato Salad by Zack Danger Brown It’s all about art. And art is about conception. Not painting by numbers, but looking at the world in a skewed way and exercising your vision and titillating your audience. In other words, Zack Danger Brown (I mean really, his middle name is “Danger”?) knew Kickstarter was […]

Kids Don’t Care About Cars

You mean I need a bigger engine and a swoopy style to get laid? I just go on Tinder! Welcome to the baby boomer nightmare, wherein everything they’ve held near and dear becomes irrelevant. Like automobiles. Cars are a utility. It’s not the seventies anymore, no one ever bows out of an affair citing car […]

Scorecard

MAJOR LABELS More powerful than at any time since Napster. Case in point, Sam Smith. One has to credit Capitol with a phenomenal publicity campaign. Mr. Smith has been featured in every major outlet, the press on his Apollo show alone was incredible. This is what a major label can do, it can build a […]