Archive for the 'Marketing' Category


Authenticity

Snapchat is banking on it. For the past fifteen years we’ve heard that kids don’t care about selling out, that tying up with corporations is a badge of honor. But Evan Spiegel thinks different. Turns out Snapchat’s value may not be dependent upon a technological breakthrough, but a philosophical one. Snapchat is anti-influencer, anti-celebrity and […]

Modern Marketing

1. Take a long hard look at yourself. What kind of music do you make? Pop or genre tunes? If you don’t see your music fitting in with the Spotify Top 50, you probably don’t need a label, you need a COMMUNITY! A group of active talkers who live for the music, like the Americana […]

The NFL Crashes

I don’t buy it. The story that the Presidential election is hurting NFL ratings. After all, the “Walking Dead” won Sunday night. Turns out zombies trump overdeveloped men when they go head to head. This has been a long time coming. That’s the story of the twenty first century, the decimation of old paradigms. What […]

Spontaneous Versus Calculated

It’s why Trump pulled even with Clinton Poll Finds Emails Weighing on Hillary Clinton, Now Tied With Donald Trump Why Facebook Live is making inroads on YouTube. And why Snapchat is a juggernaut. The elites tell us it’s all about preparation. For the test. First in school, then in business. Mistakes are not tolerated, and […]