It’s not that you can’t reach us, it’s that we don’t CARE! Even worse, if you overload us, we go on backlash. Kinda like Mac DeMarco… I knew the name, but there was an exquisite article on him in yesterday’s “Times,” saying how he gave out his address so his fans could stop by, and […]

I’m afraid to send this. I’m afraid of overloading my 700 new subscribers. “From: Peter Wheeler Subject: My God Mauldin is sending out one of your pieces….” Huh? I get e-mail like this on a regular basis. Someone referring to those I do not know doing that which I do not care about which will […]

Much ado about nothing. Replacing your mobile phone today is like replacing your computer, something you used to do every couple of years and now do every six or seven. You see the functionality is good enough. Now it’s solely about fashion. I believe we need cultural signifiers. But they’re disappearing in front of our […]

Is the number one commodity in today’s world. Unless you can get it, you cannot proceed. 1. You don’t get multiple bites at the apple. Since attention is scarce and stretched if someone checks you or your product out and is not closed, chances are they will never check it out again. Which is why […]