You want to be sponsored. That’s what separates the professionals from the amateurs, whether you’re on the corporate team. And today brands are everything, musical acts come and go, but brands have a much longer lifespan. You align yourself with one and it takes a lot to shake you from it. Look at Elon Musk’s […]

Huh? Weren’t we supposed to live in a word of mouth economy, where the cream rose to the top? NO! Actually, never forget that distribution is king. Did you read that NBC tied in with Netflix for the Olympics, with a two hour special? Millennials are cord-cutters, they don’t even see NBC, but they all […]

You just can’t get the word out. This is an important story. Just last week I got a call from a major news outlet asking me if major labels were over. They’re not. We live in a cluttered society where it’s impossible to reach everybody with your message. The internet explosion which we watched for […]

“Driving Tesla’s Model 3 Changes Everything” If you don’t want a Model 3 after reading the above review, you’re probably one of the Luddites who decried Napster, insisting that CDs were better. I get CD quality on Deezer, in my pocket, around the world, at the touch of my screen. You want the discs why? […]