Archive for the 'Marketing' Category


Fashion Nova

You can’t read the story unless you’re a subscriber. The best article I read on the plane out here was about Fashion Nova clothing, a brand built on Instagram. Cheap clothing with tons of varieties sold by models both known and unknown, You want to be a Nova girl. Big or small. This is not […]

The Attention Economy

NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to allow them to click through freely to purchase/experience your wares, this is why Amazon introduced One Click shopping. You want to reduce friction, you want […]

The End Of Virality

There’s no buzz. Last night I watched “Logan Lucky” on Amazon. That’s where the movies are now, since Netflix has gone into production. I ain’t gonna say it was great, it was paint-by-numbers, something Soderbergh has done before, and I expect more from him, but no one is talking about the film’s appearance on the […]

You Spend To Win

The two biggest stories this week are Malone/Liberty taking control of iHeart and Comcast bidding for Sky. Cash is king, and Malone/Liberty use it to buy/invest when the chips are down. That’s how they gained control of not only Sirius XM, but Pandora and now it looks like iHeart. Funny how the king of cable […]