Archive for the 'Marketing' Category


Spending To Dominance

Everything is on Netflix. Not only the Boss and Tay-Tay, but all the comedians, if you’re susceptible to hype, you’re aware that Ellen DeGeneres is launching a comedy special. How did this happen? THEY SPENT! Just like Michael Rapino. Word in the business was that he was overpaying for assets, that the company didn’t show […]

Barbra Streisand

What kind of bizarre world do we live in where the hype is bigger than the music? Welcome to 2018, when ancient artists depend upon the press to do their bidding and their new music has no impact. Talk about adjusting to the paradigm…they don’t. Just like the rockers decrying streaming payments as they fade […]

The World Series

Do sports die? I just spent seven and a half hours watching game three of the World Series. It ended after three a.m. on the east coast, it took eighteen innings, and all through it I had to fight looking at my phone. Forget the backlash, we live in a distraction economy, and it’s never […]

Ye On SNL

Kanye West’s pro-Trump remarks prompt boos in SNL studio What kind of crazy fucked-up world do we live in where a black musician takes the white viewpoint and gets traction? One in which there’s no white musician of stature to stand up to him. Except, of course, maybe a country musician. Then again, Eric Church […]