Archive for the 'Marketing' Category


Self-Promotion

Howard Stern has a new book. He’s been talking it up for weeks. And now he’s confronted with the question of publicity. What should he do, where should he appear. And being the media-savant he claims to be, Howard only want to appear on shows that SELL BOOKS! This is different from the pre-internet scorched […]

Apple Buys Snap

Finally! After giving that cash hoard back to stockholders, the Cupertino Company has decided to invest in itself. Just like Facebook bought Instagram, Apple is now acquiring Snap. Of course it should have purchased Netflix, but contrary to Steve Jobs’s mantra, if it wasn’t invented in Apple Park, they’re not interested, especially after the Beats […]

The Bird Box Phenomenon

In case you missed the memo, and unless you’re addicted to entertainment industry news you probably did, Netflix just announced its movie “Bird Box” was viewed by 45 million accounts and pundits can’t stop questioning the figure, the methodology, the meaning… But it’s very clear, distribution is king. I posit most people were unaware of […]

Pretty Ballerina

And when I see the sign that points one way I didn’t know there was a real Renee. I’ve been trying to finish this book, it’s a real chore. It’s called “Bel Canto” and don’t e-mail me your review, because I know it will contain the ending and spoil it for me. Then again, you […]