Archive for the 'Marketing' Category


Netflix

Netflix isn’t in trouble, Wall Street is. Now let me get this straight, you’ve got “professional” investors and analysts, focusing on money, not art, not the service Netflix provides, who consistently get it wrong in their own field telling us what is going to happen in another field? Hogwash. They’re barely worth listening to. They […]

Formula 1 Finale

Spoiler alert: If you haven’t watched the race yet, don’t read this. I’m so disappointed I could cry. I’m nearly speechless. And it’ll be impossible to explain to those who don’t follow Formula 1, but I now do, and it’s all because of Netflix. Credit Liberty, which purchased F1 from Bernie Ecclestone and brought the […]

Hype

You don’t want to be everywhere. Jam your product down people’s throats and a few looky-loos might become aware of it, but in truth you’re pissing off great swaths of the public, to your detriment. Today it’s all about credibility and longevity, despite the major labels focusing on cartoons like it’s still the heyday of […]

Easy On Me

It’s an album track. Expect very short legs. There must be a hit single on “30,” but this isn’t it. This is a setup, Adele coming out with her viewpoint, prefacing the tone of the album, I can see it from an artistic standpoint, but not a commercial one. Adele’s success was amongst oldsters who […]