Archive for the 'Marketing' Category


It’s A Google Problem

So let’s say you want to buy a concert ticket. You search in Google and you see a multitude of offers. All from the secondary market, i.e. scalpers, i.e. brokers. And if it’s a superstar, you may have the ability to purchase a ticket to what is supposedly a sold out show. However, many times […]

The Dead

Were selling culture. We’re bombarded with stories talking about the Grateful Dead paradigm, how to be successful. Most focus on allowing fans to tape and share live recordings. But the real story is the Dead created a culture. BY ACCIDENT! It’s hard to create a new paradigm intentionally, it usually happens by accident. As a […]

Frequency

“Consumer Reports” used to be my bible. But now it’s the Wirecutter. Now let me be clear… I don’t trust CR on that which I’m an expert. But there’s so much I don’t know, it’s good to have an outlet of expertise. But CR doesn’t review everything. And is still operating on a pre-internet paradigm, […]

Personality

It’s astounding how good some of these TikTok clips are. Sure, there are stuntsters, but then you’re dependent upon cooking up a new idea on a regular basis, constantly upping the ante. But if the draw is you… This is the antithesis of the hit ethos we’ve seen since the nineties on MTV. You lead […]