Archive for the 'Marketing' Category


Streets of Minneapolis

The problem is it’s not that good a song. Then again, neither was “We Are the World.” My inbox is blowing up with missives about this new Springsteen number. And I applaud Bruce’s effort, but it’s no “Hungry Heart,” as in it’s not an instant, one listen banger. And what you need in the Spotify […]

It’s A Google Problem

So let’s say you want to buy a concert ticket. You search in Google and you see a multitude of offers. All from the secondary market, i.e. scalpers, i.e. brokers. And if it’s a superstar, you may have the ability to purchase a ticket to what is supposedly a sold out show. However, many times […]

The Dead

Were selling culture. We’re bombarded with stories talking about the Grateful Dead paradigm, how to be successful. Most focus on allowing fans to tape and share live recordings. But the real story is the Dead created a culture. BY ACCIDENT! It’s hard to create a new paradigm intentionally, it usually happens by accident. As a […]

Frequency

“Consumer Reports” used to be my bible. But now it’s the Wirecutter. Now let me be clear… I don’t trust CR on that which I’m an expert. But there’s so much I don’t know, it’s good to have an outlet of expertise. But CR doesn’t review everything. And is still operating on a pre-internet paradigm, […]