NEVER PROMOTE BEFORE AVAILABILITY You’re lucky if someone’s noticed, if they’re aware of what you’re advertising/promoting, in a world of endless messages once you’ve got someone hooked you need to allow them to click through freely to purchase/experience your wares, this is why Amazon introduced One Click shopping. You want to reduce friction, you want […]

Tune in for the Bon Jovi stories. Be wowed by Irving Azoff’s skills as host. This Sirius XM Volume series is a result of a coin flip, in negotiations for music rights Irving said he’d do it if he lost, and he did, and ergo this initial session recorded at his house on the eve […]

How Grammy Nominee Brent Faiyaz Built His Music Career Off Streaming “It was never about the money, it was always about the terms.” Ain’t this a change from the forties and fifties, even sixties, when you were paid off in Cadillacs and there was little transparency, never mind having a bottom of the barrel royalty […]

“Facing boycott, Laura Ingraham apologizes for taunting Parkland teen over college rejections” The corporation is not your friend. It’s an inanimate entity that depends upon you for survival. You tell it what to do, not vice versa. The veneration of companies, especially those in tech, came in the wake of the capitulation to corporations by […]