TASTEMAKER ENDORSEMENT It’s personal and people are paying attention. It’s how “Call Me Maybe” went from a ditty with little traction to a worldwide smash. Credit Justin Bieber. Celebrity endorsements are the number one way to get your music heard. Musicians endorse little, and sometimes want a piece of the action in return, but it’s […]

You read a book once, you watch a movie a couple of times, but music is forever. And this is a sea change. In monetization. Isn’t it funny that the film business has accepted this, yet the music business has not. You don’t see actors taking to the Internet protesting Netflix, saying that they’re losing […]

It’s in black and white and it’s depressing and Bruce Dern doesn’t deserve an Oscar, anything else you’d like to know? I’ve been reading about this movie for months. Because that’s how you do it these days, you ramp up the publicity so that just maybe, people will go. I had to endure the history […]

You probably don’t know who Sue Mengers was. And that’s just the point, entertainment is here today and very rarely tomorrow. It’s evanescent, of the moment, and if you want to play, you need pluck, smarts and insight, this is one place a college degree doesn’t mean much.. I recently finished Lynda Obst’s new book […]