So let’s say you want to buy a concert ticket. You search in Google and you see a multitude of offers. All from the secondary market, i.e. scalpers, i.e. brokers. And if it’s a superstar, you may have the ability to purchase a ticket to what is supposedly a sold out show. However, many times the secondary market is offering tickets when primary tickets are still available on Ticketmaster, AXS, whatever ticketing company the promoter is using.

Watch this video:

@thefinanceinfo

Rory Sutherland on the We Have a Meeting podcast explains why Google search is getting worse — and why being “1” on Google isn’t even a win anymore. Search results are now stuffed with ads, so the first thing you click is rarely the best… just the highest bidder. He even paid more for a CTA because it appeared higher on the list, while the Canadian government offered the same thing for far cheaper. And if you search for a hotel? Google shows you five competing hotels before the one you actually wanted. The platform that once simplified the internet is now overwhelming it with options and charging businesses for the privilege. #business #google #marketing

? original sound – The Finance Info

1. This is Rory Sutherland, an English advertising executive who proffers wisdom on TikTok. He didn’t sit down and try to become a famous influencer, it all happened by accident. During Covid one video of him was posted and the public was hungry for his insights and his following burgeoned. This is what we call “pull” instead of “push.” Pre-internet marketing was all about pushing things on people, making them aware of them and getting the public to buy/partake. However, to succeed in the internet world, people must desire you. Push doesn’t work. There are too many marketing messages which are transparent hucksterism and people are turned off. But when they find something they like, they want more and tell everybody about it. This is the essence of success. Something that has been lost in the music business. We’ve got all these acts complaining they’re not getting paid, but if they were great, the public would desire them, they would pull their songs and more, make them a success. But nobody wants to own the truth.

2. Earlier this week I sent a TikTok video of Big Jim’s review of Yang Chow, a restaurant in Chinatown that a group of us go to on a regular basis. One of the recipients said she was not on TikTok. To quote:

“I’m barely engaged in social media. I don’t want to spend more time watching people I don’t know and will never meet. I can barely keep up with my friends and family!”

This is an old school, Facebook/Instagram view of social media. That it’s all about connecting with old friends, people bragging, trying to create FOMO. But no, on TikTok, a lot of the videos are informational. You learn. The algorithm divines what you are interested in and serves it up. You know I’ve got a bug up my ass about this, but I will say it once again, to counter the tide of oldsters…I’ve never heard a youngster complain about TikTok. It’s the oldsters who think it’s the devil. Social media is like AI, it’s here to stay. Furthermore, it has distinct advantages. Why are all the Boomers and Gen-X’ers so self-satisfied? They were addicted to television, but when there’s a new platform they pooh-pooh it. It would be laughable if traditional news and the so-called elite didn’t rail against technology constantly. The internet is the best thing that ever happened to me, I’m connecting with you right now! I can find information in niches that was previously unavailable to me, I can connect with people all over the world. Please change your perspective and get a TikTok account, to watch the videos in this piece, if nothing else.

2.a. Big Jim is a restaurant reviewer who popped up in my feed. He tends to review holes in the wall, unknown places in the San Fernando Valley, the ones no one talks about. I haven’t heard of most of the locations, but he’s piqued my interest. However, he gives a positive review to everything. This is the video on Yang Chow:

@bigjimsbabybites

Yang Chow Chinese Restaurant in Los Angeles, CA. Since 1977 Food Review ?Yang Chow 819 N Broadway, Los Angeles, CA 90012 #Yangchow #chinesefood #losangeles #foodreview #fyp @Jisela Ordaz

? original sound – Big Jim

So Google is a B2B enterprise where the consumer gets screwed. Here’s another Rory Sutherland clip that talks about this:

@wehaveameetingpod

Google is scamming you – Rory Sutherland I searched for a hotel. I wanted that hotel, not six others. There’s a fine line between being helpful and being annoying, okay Google? Full Podcast out soon. Don’t miss it. #RorySutherland #MarketingInsights #EthicalMarketing #AttentionEconomy #SmartAdvertising #HumanMarketing #Google

? original sound – We Have A Meeting Podcast

Bottom line… Google is in cahoots with advertisers who are oftentimes using subterfuge to make their money. Google doesn’t police this whatsoever. As a matter of fact, Google is proud of the fact that it’s all done automatically, online. But, the truth is Google has a responsibility to the consumer to deliver accurate information. However, the secondary market spends a fortune on ads with Google and the tech company looks the other way. The primary market is buried and can’t compete.

All this talk about the secondary market vs. the primary market… How can the primary market succeed if Google is helping the secondary, looking the other way?

The music industry must change its focus. It’s myopic, i.e. the secondary market is bad. It is, but it’s being enabled by Google, which should be shamed into changing its policy.

It’s not only concert tickets. Advertisers purvey all kinds of things for sale at exorbitant rates, far beyond the price the original seller is offering them at. But the original seller can’t compete, because these secondary market enterprises without the underlying costs of the original sellers spend a fortune on Google ads and dominate mindshare.

This can be changed.

Google said “Don’t be evil.”? It’s actively harming the concert industry, and many more verticals to boot!

Producer/engineer Bill Schnee recorded “Aja,” produced Pablo Cruise and so much more!

Apple: https://podcasts.apple.com/us/podcast/bill-schnee/id1316200737?i=1000740832787

https://music.amazon.com/podcasts/9ff4fb19-54d4-41ae-ae7a-8a6f8d3dafa8/episodes/be9dcd4b-4311-4c79-b0e0-f91bcb694465/the-bob-lefsetz-podcast-bill-schnee

1

Has the “Back in the High Life” album already been forgotten? Has Steve Winwood been forgotten?

Chris Wood has been lost to the sands of time. Jim Capaldi too. And Muff Winwood. Although Winwood’s partner in Blind Faith, Eric Clapton? He’s forever. Then again, Winwood has had a number of peaks.

First there was the Spencer Davis Group, with “Gimme Some Lovin'” and “I’m a Man,” staples of Top 40 radio in the sixties, and AOR oldies for a while there, but so much time has passed. Yes, I know, you remember, but are younger generations aware? Of this mere teenager with the soulful voice?

Blind Faith imploded quickly, but the first side is incredible. “Can’t Find My Way Home” should be heard by all youngsters interested in rock history. Have they listened to it?

As for Traffic, in which Winwood played both before and after Blind Faith… Everybody should know the second album, the eponymous “Traffic,” and, of course, “Dear Mr. Fantasy” from the first. “John Barleycorn” has an amazing sound, sparse at times.

Winwood was ensconced in rock history, a child of the sixties, a member of the canon of classic rock.

And then he jumped the tracks.

I bought the first solo album, with “Luck’s In” and “Time Is Running Out,” and the interesting thing is the same year it was released and pretty much ignored the Kinks came back from commercial exile with “Sleepwalker,” and then built upon that thereafter, to the point of being an arena act.

Winwood went back to the drawing board and pulled a McCartney/ Rundgren, playing all the instruments, with what most believe is his first solo album, “Arc of a Diver.” “While You See a Chance” was ubiquitous, on all formats, both AM and FM.

But the follow-up, “Talking Back to the Night,” had a duller sound, and not as many great tracks, no AM radio powerhouse, it was good, but it wasn’t the revelation of “Arc of a Diver.” And then came “Back in the High Life” in 1986…FOUR YEARS LATER!

MTV ruled. The new British bands had taken over the airwaves. The oldsters were falling off. No one was looking to Steve Winwood for new music. And then listeners got a taste of “Higher Love.”

“Think about it, there must be higher love

Down in the heart or hidden in the stars above”

The sound… It didn’t hearken back to what once was, it was definitely eighties, “Higher Love” sat right alongside the hits of the day, and was played all over MTV, where the man many thought was Black until they saw him in person turned out to have absolutely no rhythm, no soul, evidenced by his lame dancing in the video.

But the video was everywhere. And the album sold and sold and sold and…

This was not the one man band of the previous two records. Rather it was a cornucopia of the best session players in New York. Assembled by producer Russ Titelman, who proceeded to employ the same magic, the same assemblage of superstar players, on Eric Clapton’s 1989 album “Journeyman,” which heralded Clapton’s resurgence.

As for Winwood, “Back in the High Life” was so successful that he made a fat deal with Virgin and had little success thereafter. He put out a phenomenal album “About Time” independently in 2003, a summation of all his previous influences, but by this point the internet era had begun, file-trading was rampant, MTV was dying, and where was the place for a new album by a legendary rocker? One that tested the limits, even had jazz influences? There wasn’t one.

Since then…

Winwood signed with Columbia, which rereleased “About Time,” but it was too late. And there was a studio album, “Nine Lives,” but it had been twenty two years since “Higher Love,” the marketplace did not care. The fans of yore…the ones telling me they remember Winwood…they’d moved on. However, there is one amazing, positively stupefying track on that album, “Dirty City,” where Eric Clapton weighs in. This would have been a classic along the lines of “Free Bird,” the extended numbers of the seventies, if it had been released back then.

But it was 2008.

Yes, there was that tour and resulting live album with Clapton. But now when you go to see Winwood…you get the hits. The exploration has been excised. What he based his reputation on… Belief is those who are coming are nostalgic for the radio tracks. And when there are two bands on the bill, how much time can you play anyway?

2

“Back in the High Life” was a revelation. Not only because of the songs, with great lyrics by Will Jennings, but the aforementioned studio cats, the players. A trio of drummers, JR Robinson, Steve Ferrone and Mickey Curry. But the real star might have been Jimmy Bralower, who programmed the drums. This was not the earthy, barn board production of the past, all the new tools were used.

And Robbie Kilgore did synthesizer programming and Nile Rodgers played rhythm guitar and Chaka Khan sang backup vocals and Arif Mardin added strings… Look at the credits on Wikipedia, it’s a veritable plethora of hot players and singers: 

https://en.wikipedia.org/wiki/Back_in_the_High_Life

“Back in the High Life” was everything Winwood was not. Flashy as opposed to earthy. In your face as opposed to subtle. Bright and edgy as opposed to possessing analog warmth.

In other words, while all the oldsters were still looking for purchase on MTV, and in most cases failing, Steve Winwood jumped into the fire and…

It looked like he’d sold out!

But the old AOR world was evaporating, along with the acts it played. It was a new day yesterday, but it’s an old day now.

But “Back in the High Life” not only got MTV airplay, the people bought it and played it ad infinitum, because it worked in so many environments. You could crank it in your car and you could also play it during a cocktail party. At times it was in your face and at others it was intimate and heartwarming.

But like so much of the stuff that is of an era…you could not avoid “Back in the High Life” in 1986…it’s seen as a period piece. Other than Tom Petty, no one looks to classic rockers to have sustained their careers in the mid-eighties and beyond. Sure, Don Henley conquered, but he too used the new sounds…and he wasn’t as old as the acts that broke through in the sixties.

So…

3

Have you listened to “Back in the High Life” recently?

Probably not.

It’s one of my go-tos, but I never hear it mentioned, I don’t see it written about. One could actually say that at this point Warren Zevon’s quiet rendition with gravitas of the title track, “Back in the High Life,” has more purchase in modern society than the original. You hear “Higher Love” here and there, but not to the point where you’re burned out on it.

But the rest of the numbers?

COMPLETELY FORGOTTEN!

Not played, not talked about… Existing digitally, but they might as well be set in amber.

You see there’s no natural constituency for this music. Oldsters like the earlier Winwood. Those of the moment buyers, they’ve moved on to something else. And without cheerleaders, without constant play, music can fall through the cracks.

Now the second best track on “Back in the High Life” is “My Love’s Leavin’,” I do not know a better song about being left behind in love. And “Freedom Overspill” was probably the most played cut other than “Higher Love” back in the day.

And I always played the second side, with its one-two punch of “The Finer Things” and “Wake Me Up On Judgment Day.” And I played that side the other day, and thought of driving up the coast with my hand between the legs of an old girlfriend back in 1990…

“While there is time

Let’s go out and feel everything

If you hold me

I will let you into my dreams”

There’s no equivalent of PCH on the east coast. And as you’re driving north into a setting sun…you’re in your own bubble, one where you’re smiling, reflecting on what once was and looking forward to tomorrow.

But on Friday, I decided to take the album from the top. Hearing those drum notes that begin “Higher Love”…very innovative and risky at the time. But then the album slipped into “Take It As It Comes.”

4

I was not in a good mood. That was why I was playing “Back in the High Life,” I knew it would brighten me up, that I’d connect with it, that it would deliver a sense of power and understanding that I needed.

And “Take It As It Comes” starts with what sounds like a backward recording, it’s like opening up a sealed can and hearing the air pour out. And a groove is laid down and then there are synth horns and your head is nodding and then fully half a minute in Steve starts to sing:

“Raise the window on another day

Take it as it comes”

I was in a crisis. A necessary…as important as it comes…item had gone on the fritz in Aspen, far from the experts and repair in Los Angeles.

And believe me, I was not in a good mood. But then I thought of the last shrink session before I flew to Colorado, at the end of which…

My shrink was summing up what I had been talking about for the previous forty five minutes, he said ultimately what I’d been saying was…

It will all work out.

And that’s not me. I’m a glass half-empty kind of guy. But reflecting back on the tales I’d told I realized that was the message.

And one benefit of being older, you’ve got a whole history of crises. And you realize…it always works out. What you were obsessing about is handled, and you move on.

“We’re all skating on the thinnest of ice

Got to take it as it comes

In a world that is not so very nice

Got to take it as it comes”

I was telling a buddy on the chairlift today that I felt detached. He surprised me by saying that EVERYBODY felt detached today. That stunned me. He said it wasn’t about age, but the world at large…

“Any day now the curtain may fall

All the plays end, there’s no curtain call”

It’s gonna happen. No one here gets out alive. You just don’t know when. But as you get older, it’s in the back of your mind… Is this it? Will I be healthy enough to do this, will I even live that long?

And I was discussing with this same buddy why everybody always bitches about concert ticket prices. And he said it was the emotional commitment to the music, people believed they were entitled, DESERVED a good ticket at a low price. I agreed, but I said it was more than that… That when the acts sing, write and play, fans believe this music comes straight from the heart of the musician to them. It’s a direct connection. That’s what we had before songs were written by committee.

And I can already see my inbox full of boomer complainants saying that Winwood is forever. Maybe for them… But the rest of us?

In any event, “Back in the High Life” is forever for me!

There is a courtroom scene in this book that is so tense…

That I wanted to tell you about it just then, when I read it. But I figured I’d better finish the book first, to see if it’s good throughout. And it’s GREAT!

What you’ve got here is four sections, “Water,” “Earth,” “Fire” and “Air.” Don’t get too into the meaning… The point is the story changes with every new section. Some of the old characters remain, but new ones are introduced. You could say it’s like linked short stories, but it’s much more than that.

Unfortunately, the first section, “Water,” is not as great as what follows. It’s interesting, but it’s not a tour-de-force, which “Earth” and “Fire” are. As for “Air”…it doesn’t match the previous two, but there is a plot point that is completely unforeseen that not only astounds the main character, but the reader.

This book is easy to read. It is not laden with too much description. You don’t have to look up new words on every page. It flows.

And stuff happens. Most surrounding moral/sexual issues. None overdone. A lot unpredictable. Thrilling throughout.

This is not a short book, one you can read in a day. Which is one of its selling points. You look forward to getting back to it each and every day. Its plot and themes take over your brain. On some level your relationship with the book takes precedence over your relationships in real life. You’re invested. It’s kind of like living in a movie, but it’s a book.

And most people don’t read books.

But this one…

I won’t say if you read one book a year this should be the one, but if you read a bit of fiction, this is the real deal. Written by an Irishman, where the written word is still respected.

Really. Get this book. Make it through the first section, and after that, WOW!