Peter Rudge started out with the Who, and then went on to manage the Rolling Stones, Lynyrd Skynyrd and more. Tune in to hear what it’s like at the pinnacle of rock and roll.

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Who is more powerful, Facebook or the people?

In the pre-cable era, networks were deathly afraid of advertisers. If only a few people complained, content was changed, no one could be alienated. Now the opposite is true.

Major and minor corporations have banded together to get Facebook to police content on its sites. What has Facebook done in responses? Given the middle finger.

Let’s start at the beginning. This is not an issue of free speech. Facebook is a corporation, the First Amendment does not apply. As for those rulings long ago that malls couldn’t ban protesters…in the pre-internet era, the mall took the place of the town square, it was the only place to reach people, and therefore it was adjudged that speech be allowed.

But if you’re not on Facebook, there are plenty of other places online to spout your nonsense. Hell, you can even start your own site. And one thing is for sure, the hatred and disinformation of today would never be tolerated at the malls of yesteryear, no way.

So, in the old top-down economy, it was all about corporations.

Now it’s about individuals. And those who used to wield power based on their bucks, their spending power, no longer have the same influence. To wit, Mark Zuckerberg said publicly that he does not care if major advertisers boycott Facebook, because most of its ad revenue comes from small entities. Like those Google ads you see. Targeted directly at specific customers. The big corporations play with broad strokes. The internet promised advertising could be targeted only to those who wanted to see it, or the likeliest customers, and that’s all you had to pay for, which is why Facebook and Google are so powerful, they control this advertising.

So, it’s only the public, the little people, who can fight Facebook. The big corporations can wail all they want, Zuckerberg is not budging. He’s just like Trump. He feels all powerful, beyond scrutiny, he can do what he wants with no penalty.

In other words, Facebook is more powerful than the TV networks of yore. Facebook is more powerful than any newspaper, as a matter of fact, Facebook is where many people get their news, which Facebook delivers via its own algorithmic secret sauce. Talk about too big to fail, Wall Street is a joke compared to Facebook.

You see Facebook and Instagram and WhatsApp are now firmly entrenched in the lives of seemingly everybody worldwide. They’re how you communicate. With both important and unimportant messages. And since human beings are social creatures, these social media sites are empires.

So, if Zuckerberg can’t be swayed by the big money corporations, who are small money to him. If the government is in gridlock and can’t accomplish almost anything, good or bad, in addition being far from internet-savvy, who can put a spanner in the works in the Facebook juggernaut?

The people. You and me. We have to stop using Facebook and Instagram, bring them to their knees, that’s the only way they’ll change.

Zuckerberg and Sheryl Sandberg met with the boycotting advertisers today, and what was accomplished, what did the Facebook twins concede…ESSENTIALLY NOTHING!

“Facebook Fails to Appease Organizers of Ad Boycott – Mark Zuckerberg and Sheryl Sandberg, Facebook’s top executives, engaged in ‘spin’ during a meeting over hate speech, civil rights groups said.”

It’s funny, because Zuckerberg and Sandberg are Jews, as am I. Anti-Semitism is on the rise, there are still clubs Zuckerberg and Sandberg can’t get into, but they’re going to turn a blind eye to misinformation and hatred on their sites? Do they think they’re immune?

And speaking of immune, the media decided to trumpet Sheryl Sandberg and her precepts, believing by boosting a female tech exec they had done their duty to equality.

But Sandberg was not the right one to elevate. Irrelevant of her skills, she made it through Harvard and her connections, she didn’t even start in tech, but even worse, she’s been complicit in this nonsense just like Zuckerberg. And only after her husband tragically died did she understand and admit that many women could not have it all, couldn’t lean in, she’s just another cloistered member of the elite dictating to the hoi polloi whilst having no clue.

Yes, I want to shame Sheryl Sandberg, Mark Zuckerberg too. That doesn’t work with Trump, but it might with these two.

But the one thing they absolutely understand is money. And if we could make it so they take in less…they’d come to the table.

So, what do we want?

Some veracity, some facts. Every day reasonable people e-mail me conspiracy theories. Forget the insane nincompoops, even educated people see the posts and they’re swayed. As for the newspapers… That battle was lost years ago. Other than the biggies, the rest are owned by hedge funds who are cutting them to the bone, they have little news in them. And TV news does almost no reporting. And after being talked down to for decades, many average citizens don’t trust big media, it’s been a concerted right wing campaign to denigrate big news, especially since Sarah Palin. You trust the people you know, the ones they know, before you trust the established figure.

As a result, information, truth, is in chaos in America. There’s no there there. Everybody is operating from a different set of “facts,” and as a result of the algorithms, they may not even be exposed to contrary opinions.

This is a monster problem. The newspaper war was lost, by ignorant news entities who thought more about their margins than the future, cutting their newsholes to the point customers were no longer interested. But Facebook…we can still turn back the tide.

Facebook’s sites are the most influential distributors of news in the world. Digest that. And then factor in that news can be made up out of thin air. He who can talk most and spend for ads most can win the war of information. Even worse, the algorithm makes it so other viewpoints are squeezed out.

Facebook is not a neutral site. It’s a media company. And it’s built on the people’s content. It needs the people to post and surf to survive. Therefore, only the people can bring it to its knees.

This is not Trump complaining about bad press, this is reasonable people saying Facebook is a sewer that might make you sick without even realizing it, might make you racist, might make you anti-Semitic, might turn you into a member of the Taliban all the while believing you’re part of a major movement, even when you’re not.

And without facts, our democracy is doomed. If we can’t agree what’s going on, we can’t fix problems, we can’t move forward.

So, the corporations protesting Facebook’s policies must enlist the public in their effort. Start advertising for their cause, not on Facebook sites, maybe get other internet powers to cough up space and links for free. We’ve got to get the public on board, we’ve got to get them to stop using Facebook sites.

Can we do that?

To be honest, it’s hard. Facebook is like sex, but even more available and more addictive. But if we had a concerted effort for a limited period of time we could foment change.

Let’s be clear, Facebook knows what it is doing. If it focuses on honesty, the right wing will go ballistic, as will the rest of the bad actors, and they’re serious advertisers. We must teach Facebook truth is more important than money.

Because it is.

For Lesbians, TikTok Is ‘the Next Tinder’

The code phrase is “Girl in Red.”

In the seventies it was “Holly Near.”

But in the seventies everybody knew who Holly Near was, I doubt you’ve even heard of Girl in Red, never mind heard the music.

There’s been a cornucopia of TikTok news in the past few weeks, this article is not about that. Whether you can use the service in India, whether the U.S. government wants to ban it, what is going on in Hong Kong.

But one thing is for sure, TikTok now owns participatory video. If you’ve got something to say in moving images, it’s where you go. Facebook was caught flat-footed. The original service is for oldsters, but by buying Instagram and stealing the stories idea from Snapchat, the company ended up ruling the social media landscape anyway.

As for YouTube… It was so busy trying to replicate Hollywood that it didn’t realize the future was coming from the bottom up, not the top down. This is the same thinking that felled Quibi. The story of the internet is that those without a voice now have one and those who used to dominate have much less impact. And, the internet is all about niches whereas conventional media is about dictating to the masses.

Do you see newspapers touting the TV ratings anymore? No. They’re irrelevant, because they don’t include streaming services, Netflix refuses to be rated, so who cares what’s number one on network when network is a sideshow. Same deal in music, a thin layer of single-genre music is hyped and the rest is deemed irrelevant, when nothing could be further from the truth.

Now one of the problems with the internet is algorithms. Not only do different people get different results from the same Google search, the more you participate on Instagram and TikTok the narrower the range of voices that will be served up. In other words, these social media services are narrowing the niches, to the point where participants don’t even know about other genres, to the point where some women thought TikTok was only for lesbians!

So, if you’re not sure if a woman plays on your team, you ask if she likes Girl in Red.

She’s from Norway.

We’ve got an international business, even though the American industry wants to deny this. Tracks are monstrous outside of the U.S., but their American labels won’t push them here, because they didn’t sign them or they don’t believe they fit into the narrow construct that hit radio promotes.

So I decided to listen to Girl in Red.

I started with the most obvious, “I Wanna Be Your Girlfriend.”

This sounds NOTHING like hip-hop, pop or country. Sounds closer to Liz Phair than Ariana Grande, but it’s got 80 million streams on Spotify, and almost 10 million on YouTube (proving that YouTube is not the pariah it is labeled by the music industry, turns out most people want to go to a dedicated music streaming service and even pay for it).

So, at first “I Wanna Be Your Girlfriend” sounds garagey, second-rate. But the more you listen to it you become endeared to it, you’ll find you nodding your head, when it finishes you want to hear it again, assuming you made it through the first time, which many people won’t, but when was it deemed that music must appeal to everybody, that paradigm died with MTV. Also, there’s no doubt that Girl in Red is singing from her heart, that she’s not influenced and abused by the system, insisting upon cowriters and featured performers and sweetening…if anything the music is raw, and that’s part of the appeal.

And, as for the politically correct police…

I don’t wanna be your friend
I wanna be your bitch

This is what music used to be, cutting edge in its own world those not clued-in are unaware of while it changes the culture.

And there’s no hidden meaning here, she wants to be the girlfriend of Hannah. There’s no way you can see this as boy/girl love, it’s single sex only.

Now the song referenced in the “Times” article above is “We Fell in Love in October.” It’s less raw, more dreamy as opposed to in-your-face.

Smoking cigarettes on the roof
You look so pretty and I love this view

This is not brand-building, this is mind-releasing, mood, making you remember those reflective moments that felt so good.

We fell in love in October
That’s why I love fall

Fall is the reflective season, and you always remember when you first connected, when your relationship started.

“We Fell in Love in October” has 88 million streams on Spotify, almost 20 million on YouTube.

Marie Ulven Ringheim, aka Girl in Red, stylized as “girl in red,” is only 21. She hasn’t even put out an album! Her first will come out via AWAL this year. But she’s released two EPs and a seeming plethora of singles. Enough to gain attention, enough to win awards.

Weren’t you supposed to labor for a year or two on your album and then promote it for two or three?

Maybe in the seventies. Actually, youngsters aren’t even aware of that game.

And Girl in Red is no Billie Eilish, with a stylist dictating her look and a major record company grooming her for years for her big break for the big industry. Girl in Red is positively cottage industry.

Doesn’t matter whether you like the music or not. Doesn’t even matter whether you listen to it. What Girl in Red demonstrates is despite the charts/radio playlists getting ever-narrower, the truth is music is exploding, there are few limits, and audiences for so much, and by only focusing on what will hit immediately on Spotify and radio the major labels are missing the plot, are out of the loop, are marginalizing themselves.

The success of Girl in Red is organic. It’s for those who care. Who are dedicated. Who don’t care what you think.

ISN’T THAT GREAT?

That’s how we got into this mess!

If you read one article this week, make it this:

“The U.S. Is Lagging Behind Many Rich Countries. These Charts Show Why”

We may not be the greatest country in the world. If you keep patting yourself on the back you become complacent, and problems go unsolved…because you don’t think they exist in the first place, or you say they’re de minimis.

We need to SCARE people!

Enough with college, enough with SPORTS!

Colleges can’t open, no way. They’ll be hotbeds of Covid-19 infection. Everyone who has actually been to college knows you learn the most outside of class, it’s the experience meeting new people from new backgrounds that enlightens you and broadens your horizons. Do you really think everyone’s gonna go to the lecture and then quarantine themselves in their room? Hell, they can’t even keep the younger generation out of bars, but somehow in college they’re going to become nerdy introverts needing no stimulation, never mind human contact?

But the dirty little secret is the institutions need the cash. Not every one, but almost all of them. They’re like the governors who allowed their states to open too soon, and look what happened.

Ditto on sports. You cannot open the sports pages, cannot read any sports news without learning a player is infected. Come on, they’re really gonna play NBA basketball? And already major stars of the MLB are opting out of the season. And getting back to education, supposedly 60% of professors don’t want to teach live, they’re afraid of getting infected. So why would the students be on campus? Oh yeah, they’ll let the part-timers, the non-tenured, teach, who need the money, just like those working in the grocery store.

We need to tell people how bad it is, so they’ll wake up and do the right thing.

I’d start with Trump, but he seems incapable of doing the right thing. Over the weekend it was leaked that his new ruling philosophy is that Covid-19 is not that bad, and we can endure it. Tell that to your granny!

Or there’s that other story in today’s “New York Times,” illustrating that everybody thinks they’re immune, when they are not:

“Why You’re Probably Not So Great at Risk Assessment”

People tell me how rigid their self-quarantining has been. And then it turns out they went to a dinner party, the next door neighbors are friends, they can’t have it, and you can’t get it outside and there’s no way they’re at risk. So, I ask you, who in hell is getting infected?

We blew it. We scared everybody into staying home and then all we did was argue about the economy and push states to open too early. Like Gavin Newsom. The first governor to shut down his state, he didn’t have the courage to say no, we’re not going to reopen, so California is a hotbed of infection.

And forget not being able to go to Europe, you can’t even go to states like New York or Vermont…they demand 14 day self-quarantines.

Oh, but that doesn’t apply to you, you don’t have it. Yeah, right.

And if you’re paying attention to the news you know that the version of the virus in the U.S. is much more infectious than the one in China. People don’t necessarily die with more frequency, but it spreads more easily.

We need everybody in government to tell all citizens to STAY HOME! No excuses, it’s a matter of life and death, if you break the code you get fined. End of story.

But we need leaders!

Andrew Cuomo went from zero to hero overnight by grappling with Covid-19 and testifying every damn day. Before that many New Yorkers, especially Manhattanites, hated Cuomo! Proving that if you think the Aaron Burr strategy is gonna work here, you’re wrong. Take a stand, be vocal, it’ll actually benefit you. The Democrats have to stop running out the clock. It’s four months until November, and Inauguration Day is in January. We’re just gonna let people die willy-nilly until then, assuming Biden wins anyway?

Come on.

America used to have a can-do spirit. Why can’t that be harnessed here?

Why can’t news outlets lead with pictures of the dead? Take some responsibility. Have an effect. Tell the stories of infection.

Trump keeps telling us everything will work out. And his lackeys in the Republican party just echo his sentiments, to the point where we can’t even get people to wear masks. That’s ridiculous.

And it turns out people were infected at the Tulsa rally, on both sides of the stage. And now Kimberly Guilfoyle, who just the night before was speaking to a group in close quarters without masks.

And today the mayor of Atlanta, and possibly even Bolsonaro of Brazil.

But it’s going away. We quarantined for three months, that’s enough time.

If your boat has capsized do you say you swam for three hours and that’s enough, you’ll just drown, even though you can occasionally see the shore?

This is not rocket science here. The solution is not elusive. Which is why every first world nation has done so much better than the U.S.

Test and trace!

Where is the Democratic tracing program? Pelosi and Schumer, put forth a bill! Maybe you can shame some Republicans to signing on. At least make the public familiar with the concept, it’s an educational process.

Same deal with testing, both for Covid-19 and antibodies.

As for freedom… What did Kris Kristofferson say? It’s just another word for nothing left to lose? Well, you’ve got plenty to lose. And our country has plenty to lose. And it turns out the only people truly suffering are those who can’t afford to lose, the downtrodden who are working the necessary gigs who are dying disproportionately to the coddled whites.

Enough with the toppling of statues. I’ve got no problem with that, but it’s kinda like Republicans running for office on social issues. Let’s not obfuscate, let’s get down to the nitty-gritty.

What was that TV show about the incarcerated, SCARED STRAIGHT? It worked. Why can’t we scare people straight on Covid-19?

I want to keep on hearing how horrible it is. How it’s so easy to get. How the country must shut down until this problem is solved. How we messed up once but we can get it right a second time. I’m talking about an all-out effort.

We’ve got to trump the inane saying they won’t wear masks. We must make them feel the peer pressure. We must make them believe they are at risk.

Instead of saying he’s gonna run for President, Kanye should use his bully pulpit to wear a mask, and hype that. Same deal with Jay Z.

And Luke Bryan. And Miranda Lambert.

Ignore Fox News, supersede it! Fox doesn’t usually lead with the Covid-19 story. Don’t criticize the outlet, just amplify your message. To the point people can’t ignore it! How about some billionaire buying ads on Facebook saying how bad Covid-19 is. How about the music industry SHUTTING DOWN social media for a day. Or, imploring everybody to post the faces of the dead, like Adam Schlesinger. Or just a picture of a damn mask.

Our nation is so decentralized no one believes they have any power. The only one with ubiquity is Trump.

But the dirty little secret is the Donald is losing impact, because he’s lost the plot. What he says and what he does is so ridiculous, that you can’t even pay attention, people are tuning out.

Argue with me all you want, but the virus doesn’t care if you’re a Democrat or a Republican, rich or poor. It’s coming after you!

As far as getting back to business… Surveys tell us most people are afraid to go out, therefore business isn’t good. As for staying on topic, in one’s own lane, all day long people e-mail me about Covid-19. The RULERS of the music business are concerned about this. That’s what they e-mail me about, not when concerts are gonna start again, BECAUSE THEY’RE NOT GONNA! Enough with this hogwash about drive-in shows, all this false hope. The economics don’t work. They’re part of the problem.

We’ve got to stop everything!

Maybe shut down television for a day to make an impact.

Yes, I’m talking BROAD strokes! Not another benefit concert, but something that envelops our whole damn nation.

It’s time.

Right now things in America suck. I haven’t seen anybody face to face other than a doctor since March. Because I don’t want to get it. A friend of mine…

Her sister’s daughter went to Colorado to visit a college friend, she came back home and she infected her sister, her mother, her grandpa, her grandma, her cousin, her aunt… You see you’re infectious long before you show symptoms, if you show them at all! And this grandpa was in the hospital for a week and…

If you think it can’t happen to you, you’re ignorant!

Come on Garcetti and Newsom, let’s see if you can really lead, do what’s right as opposed to what is expedient. We need leadership. We need someone to make the hard choices.

I want to hear all day long how dire it is out there. How vacationing is dangerous. Everything is dangerous. And we’ve got to follow a delineated plan to find our way out of this mess.

Otherwise, we’ve got chaos and death. And even if you don’t die, talk to anybody who’s been infected, it’s a rough ride.

Our country must be made up of eagles, not ostriches.

STAY HOME!

But that doesn’t work without the aforesaid testing and tracing. And just because you were tested two weeks ago, that does not mean you are Covid-19 free today. Hell, you could get infected just after you had the test!

Amplify the negative, don’t even talk about the positive. Let’s change the national mood. Then, just maybe, we can get a grip on this.