This Week’s Rhinocast…

I hate to hype my own work, but I want to expose you to Keith Urban.

I got the one I love beside me
My troubles behind me
I’m alive and I’m free
Who wouldn’t wanna be me

That’s what music is supposed to do…  MAKE YOU FEEL GOOD!
I found out this podcast was up by researching myself on Icerocket (http://www.icerocket.com/)  Yes, I check myself out, don’t you?

Anyway, as soon as I heard the intro to "Who Wouldn’t Wanna Be Me" I told myself I HAVE TO TELL MY READERS ABOUT THIS!

If you’re a dyed-in-the-wool rocker, someone who loves classic rock but can’t find anything new to like, LISTEN TO THIS PODCAST!

I play not only "Who Wouldn’t Wanna Be Me", but "Stupid Boy"…  It’s like being jetted back to the era of 70s country rock, but the track isn’t aged, but positively NOW!  Be sure to stay until the end, when you hear the weeping guitar solo, with all the pain of the dissolution…

You can enjoy my ranting and raving, or excoriate it, I don’t care.  But YOU MUST check out Keith Urban’s music!

Go here: http://www.rhino.com/RZine/rhinocasts/

(If you’re on a Mac, clicking on "Download this Rhinocast" will start the track playing in Safari.  Or, you can hold down the Control key when you click and select "Download Linked File" from the sub-menu…)

Tell Me Why

I just finished a book entitled "The Talent Code".

It’s not much different from "Outliers".  It references the same 10,000 hours for greatness.  But there’s a bit of science, illustrating that it’s all about the formation of myelin on your nerves via "deep practice".  The more myelin, the more skill.  Deep practice is about breaking the skill to be learned into chunks, and gaining mastery via repetition, overcoming mistakes.  But the most interesting part of the book concerned "ignition".  Otherwise known as MOTIVATION!

What inspires someone to follow a certain path?  What makes them dig in their heels and say I CAN DO THAT!  Most times it’s a great performance by someone who’s already invested those 10,000 hours.  The author, Daniel Coyle, references Andruw Jones, the baseball great from Curacao.  And Se Ri Pak, the golfer from South Korea.  Half a decade after their breakthrough performances, a plethora of talent emerged from their countries of origin. It wasn’t about a huge investment of dollars, first class practice facilities, but DESIRE!

I couldn’t stop thinking about the Beatles reading "The Talent Code".  As great as they were, they INSPIRED us to pick up the guitar, to play music. Everyone in my school suddenly started taking guitar lessons.  Not all stuck with it, but enough people in America did to have a golden age of music. Ditto in the U.K.

What we got in the nineties was a bunch of kids who wanted to be TV pop stars.  Melisma like Mariah Carey and dance in high-priced videos.  It had little to do with music, and everything to do with lifestyle.  Ditto with rap.  Everybody started rhyming.  They wanted to be like those guys in the clips, with the BABES!

Which is why I’m so excited by Taylor Swift.  She doesn’t come from an impoverished background.  You don’t have to have trashy parents to make it. You don’t have to drop out of school.  You don’t have to change who you are.  Who you are is ENOUGH!  Your goal is to learn how to play well enough to tell your story.  And your story is key.

A great concert has you playing the act’s material AFTER the show.  You’re not disappointed, you don’t want to break away, you want to immerse yourself in the music, you’re ready to see the act again the following weekend!

I can’t say "Fearless" is easily digestible.  It takes little to get "Fifteen" and "White Horse".  But, if you spin the album a few times, it starts to reveal itself. Absent clunkers, different cuts start to appeal.  To the point where you gain new favorites, not the ones dictated by radio, but tracks you pick personally!  We lost the plot a few decades back, when radio started spoon-feeding music.  Saying this was the new track when the album had come out A YEAR BEFORE!  The excitement of immersing yourself in a record was lost.  Suddenly the act was in business with radio, not the fan.  And suddenly, most listening became casual.  It wasn’t about artistry, but money.  But to explore by yourself, getting closer to the act, that’s always been the holy grail.  We need more product, not less.  Released on a regular basis, to encourage this fan bonding.

I took a chance, I took a shot
And you might think I’m bulletproof, but I’m not

VULNERABILITY!  This is the opposite of rappers kicking ho’s to the curb.  I too can take lessons from Taylor Swift, I too can learn to be fearless.  Life is about taking chances.  But the older we get, the more losses we experience, the more bad results have added up, we shy away from playing.  Still, when you take a chance and lose, IT HURTS!

You might think I’m bulletproof, but I’m not.  You’d be stunned at the negative feedback I get.  Just search on Twitter.  There’s that guy who wondered how many dicks I could fit in my mouth.  Not sure I understand his point, but the imagery is gross.  And that’s just the point.  They want to tear you down, put you in a hole, make you feel inadequate.  But the goal is to pick yourself up, make a stand.  And that’s exactly what Taylor Swift does in "Tell Me Why".

I take a step back, and let you go
I told you I’m not bulletproof
Now you know

That’s how you deal with the criticism.  Rather than entertain it, play on that person’s turf, by their rules, you remove yourself.  Then their fun is over.  If they can’t make you feel small, there’s no point.

But despite the despairing lyrics, the music is positively JOYOUS!

There’s the sawing fiddle, the requisite banjo, but this is pure pop.  Catchy verses, sing-songy changes, even a BRIDGE!  "Tell Me Why" is positively INFECTIOUS!

The mark of a great track is the need to spin it again.  And again.  And AGAIN!  You just can’t get enough of it.  You’re snapping your fingers, you’re dancing around the room, you feel so alive, you feel powerful, like you can fight off all demons!

This is the power of music.

Some of us are just listeners.  We’re voluminous.  Enough to make Taylor Swift the biggest recording act today.  Because she’s playing by the basic rules, she’s not trying to be hip, she’s singing SONGS, that you too can sing, that reflect reality.  This formula never fails.  You can trace it back to the beginning of time.  We’ve gotten too far from the garden.  You’ve got the right to mumble incomprehensible lyrics to dense, moody backgrounds, but don’t expect most people to pay attention.  But, if you want popularity, you’d best play "Fearless" a few dozen times, to GET IT!

I’m sure Nashville is now full of little girls being shopped to the powers-that-be.  I’m sure the big labels have their new Taylor Swifts in the pipeline.  But you can’t grow talent that fast.  The greats are half a decade out.  Taylor Swift has been writing and playing for YEARS!  Like so many of the girls who’ve seen her and dragged their parents to Guitar Center and are practicing in their bedrooms right now.

They’re not just playing chords and then IM’ing their friends. The greats are learning scales, how to pick notes, how to make it SOUND RIGHT!  This deep practice is the foundation.  They’ll write a bunch of shitty songs, play at the school talent show, and A FEW WILL END UP BEING GREAT!

Talent isn’t born.  You make a choice, based on inspiration, and work REALLY hard.  Recently our stars have had little musical talent.  Their inspiration was to get rich.  But that’s GONNA CHANGE!

"Tell Me Why"

"The Talent Code"

The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How.

Slacker vs. Pandora

Pandora SUCKS!

I’m not sure computer-compiled radio is the future, but the fact that bozos listen to Pandora illustrates to me that you can sell crap to the public, because people are too dumb to know any better.

Try fine-tuning your Pandora station.  I know someone who’s invested 200 hours in creating ONE Pandora station!  Removing all the crap so the results are ear-pleasing.  As for developing another?

That’s how it works on Pandora…  You insert an artist, and then say yay or nay, and hope that you don’t bump up against the skip limit. As for building another station…  You mean you want me to start ALL OVER??

No fucking way.

I laugh when people e-mail me about Pandora.  I tried and rejected it.  Was flummoxed when a Jackson Browne station I created delivered a Journey song.  Huh?  If Browne fans weren’t so mellow, they’d kill Journey fans, at least pooh-pooh them.  Jackson is music for the mind, Journey is music for the MINDLESS!

But Slacker?  That’s a whole ‘nother thing.  BECAUSE YOU CAN FINE TUNE YOUR STATIONS!

Let me make this clear.  Slacker streams tracks to you too.  But rather than going on a bizarre adventure, creating a lame station that frustrates you, you can PICK A STATION ON SLACKER!  They’ve got sixteen rock outlets.  And nine country stations.  There are almost twenty categories.  With supposedly fringe genres featuring a plethora of choices.  There are eleven electronic/dance channels! Thirteen alternative!  All programmed by experts!

In other words, Slacker is free satellite radio.  Yes, FREE!  Go to: http://www.slacker.com/ and try it out!

But know that you can only fast-forward a limited number of times per hour, unless you pay for premium service…  And then you can click through AD INFINITUM!

This is similar to Pandora.  But only the legal construct is the same, the limited number of skips.  The two services are truly as different as kindergarten and college.

It’s not only the preordained channels on Slacker.  You can create your own, just like with Pandora.  Only you get to FINE TUNE YOUR STATION!

First, with the Popularity category…  Do you want "Auto", "Fringe", "Deeper", "Familiar" or "Hits".

You can tell your station what year you want the music to be from…  "Auto", "Classic", "Older", Recent" or "Current".

And then, there’s the favorites tab…  Which you can set on "Auto", "Minimum", "More" and "Maximum".

In other words, if your station is only playing music you already know, and you want to go deeper, you’ve got that option!  You can discover or go on autopilot listening to the familiar.

And you can fine tune the PREEXISTING STATIONS!

So, after going to Slacker.com, click on "Stations"  on the left-hand side.  After choosing a genre and a specific station, you’ll ultimately hear music.  The key is to click that link with the little heart on it, that says "Customize", to the right of the album cover, to fine tune…

So why is Pandora ruling and Slacker almost completely unknown?

Tim Westergren.  The guy who runs Pandora.  He says he’s on your side, he wants you to e-mail your Congressman, keep your beloved Pandora alive!  I don’t know what the fuck for.  Like I said, the service is unusable.  Tim Westergren isn’t about music, he’s about MONEY!  And he’s done a great job of promoting his site.  Pandora’s projected to be profitable next year!  Take that major labels!

But Slacker had a million downloads of its app on the BlackBerry.  Which is kind of like saying you had a million downloads on the Palm Treo.  BlackBerries are great e-mail devices, lousy web-surfers.  But the iPhone/iPod Touch is great at surfing!  Turns out you can download a Slacker Radio app for the Apple platform!

Still, buzz is limited.

Because Slacker employed the wrong strategy.  Kind of like satellite radio.  Satellite radio’s formula was to give you no choice.  It was supposed to be the only alternative in the car.  And to a great degree, it is.  But now, with 3G, people are streaming via their plugged-in iPhones.  So, Sirius/XM has to be about programming.  But too many of their stations are turn-offs, with playlists too tight and deejays too jive.  But they can’t see this, since the programming department is run by the same people who ruined terrestrial radio!  In order to succeed, Sirius/XM needs to focus on the programming.  That’s where it’s at today, WHO’S GOT THE BEST SERVICE!

Slacker made an equal mistake.  They created their own device!  That’s like creating your own computer operating system.  Now it’s about apps on the iPhone!  Thank god, Slacker adjusted (and now Sirius/XM has too, they’ve got an iPhone app ready to go!)  But they just haven’t gotten the word out.

But I’m doing it for them.  To combat the incredibly lame service known as Pandora.  Like I said, I don’t know if computer-suggested playlists are the future.  I think not.  That’s where I believe Sirius/XM has an advantage, all the human overhead they’ve got.  But if you LIKE Pandora, PLEASE check out Slacker.  Using Pandora is like computing on a PC when the Mac exists.  WHY WOULD YOU WANT TO DO THAT?

Bob,

Thanks for the tip about Slacker. So far, it’s blowing the doors off of Pandora. I love the option of being able to choose deeper cuts. And I like the sneak peek at the next cut.

Every time I’d turn on my Pandora’s ELO station (so sue me, I am an unrepentant fan) it’d start off with "Mr. Blue Sky". Great tune, but come on. There’s a lot more to choose from. In fact, every Pandora station seemed like a tepidly, politely programmed radio station — the very thing I was hoping to avoid. Surprise me, man! Anyway, Slacker is still new to my iPhone, but so far, it’s impressive.

Thanks, Bob…
Dag Juhlin

Taylor Swift and John Mayer – White Horse

Hang in there until 4:00, when the audience takes over the song…

Audio is far from perfect, but you’ll get the idea…

Song starts approximately :35 in…