Why isn’t this a hit in America?

The Rag’n’Bone Man track  is #1 in eight countries right now, it’s been to number 1 on iTunes in 25 countries, it’s #2 on the European Airplay chart and is even #4 on worldwide Shazam (thanks ROTD for the stats!), but in the States it’s like it doesn’t even exist.

It’s a two listen get. First time you’re interested, the second time you’re hooked, and then with every hearing thereafter you get deeper into it.

Start with the Spotify version, because music really should be heard not seen, even though we keep hearing we live in a visual society, the truth is music when done right goes straight into your brain, bypasses your vision, which might be why Stevie Wonder is such a great artist.

Human – Spotify

But then pull up the video on YouTube, because it’s got its own gravitas, separate from the sound, the images make you believe this is important and that young people have their finger on the zeitgeist and musicians speak for society, when they shoot for that, when they see their art as primarily being about expression as opposed to money.

Human – YouTube

Then click on the live version from Jools Holland. We want to believe you can do it without the trappings, without the studio wizardry/trickery, that you’ve got the essence in you.

And at first Rag’n’Bone Man is underwhelming, he’s quiet and then his power builds and you’re convinced.

This is the way it’s always been, we can’t get enough, we want more, every version.

Human – Live

Some people got the real problems
Some people out of luck

Ain’t that the truth. Remember when musicians channeled our pain instead of boasting?

What a refreshing revelation.

Don’t ask my opinion, don’t ask me to lie
Then beg for forgiveness for making you cry, making you cry

We don’t know. We’ve got more questions than answers. We’re all struggling to get along, to get through. But if you push us we’ll say something, something untrue, something you don’t want to hear, but there will be consequences, there are always consequences.

“Human” was released on July 21st, by Sony Music, it’s been hiding in plain sight, this is not some indie track bubbling in the backwater, why hasn’t this song gotten a chance in the United States, especially now, in an era where the country is divided, it’s hurting and we need healing.

We live in a global village, but with so many marketing messages even the good ones can get lost, they need a push.

Who is failing to push the button in America?

Did Sony drop the ball? Is it waiting for the right time? Waiting is passe, set-up is history, when you’ve got lightning in a bottle, you go for it.

Or it is radio? Stations could own this track, they could play it immediately, the phones would light up, people would need to hear it again. And again. And AGAIN!

Or maybe Spotify could put “Human” on the homepage, seed it in playlists, make it a hit all by its lonesome, but the streaming service is afraid to piss off the labels.

“Human” has got 46+ million streams on Spotify.

It’s got 44+ million on YouTube.

Which means “Human” is getting more spins on paid streaming services, especially once you mix in Apple, Deezer, Tidal, Napster, et al… Is YouTube really the problem? People seem to be gravitating to other services because they’re most user-friendly, with their playlists, mobile utility…

I’m no prophet or messiah
You should go looking somewhere higher

None of us know, none of us is better than anybody else. But we keep hearing people tell us they have the answers.

But they’re only human.

P.S. And now listen to the acoustic version on Spotify, whew!

Human – Acoustic

P.P.S. “Human” is gonna be a monster hit in America, it’s just a matter of when. You heard it here first.

The job of an artist is to speak truth to power.

Where have all the artists gone?

They’re hiding. Afraid of losing their living, just like the rest of America, especially those who voted for Trump.

America is a nation of ideas. A country where everybody is created equal, where everybody gets a fair chance, but not only are those precepts teetering, our entire democracy is being challenged, by the Russians.

And if you don’t trust the CIA, who are you going to trust?

Certainly not Fox News or Breitbart, who refused to report this story.

Fake news from outside agitators? It’s much worse than that, the established news outlets are now untrustworthy. Except for the “Washington Post,” reignited by Jeff Bezos. Because when you’re a billionaire, you’re unafraid.

Now when you’re an artist, you’re just plain scared.

It’s not like we didn’t live through this before, fifty-odd years ago. The Russians were the enemy, but JFK stood up to them, ended the Cuban Missile Crisis, now we’ve got a half-cocked doofus with no experience pointing out Putin’s advantages. If that doesn’t make your head spin, your spine is fused.

So the responsibility is upon us. You and me, the rank and file.

And we’re going to be inspired by the artists, they’re gonna lead, just like they did back then.

But it requires all of us to come together, to stand up to this insanity. Record labels, concert promoters, agents, RADIO! We cannot see a repeat of the Dixie Chicks situation, where media bowed down to the naysayers most vocal. No, media has to push back.

HBO. CBS. Netflix. That’s right, we’re going to harness the power of television, the same enterprise that put this bozo in office, and we’re gonna put him on notice, we’re mad as hell and we’re not gonna take it anymore! Jimmy Iovine, this is time for you to organize, like you did after 9/11, we need a concert on all these outlets, to speak the truth!

It’s already started folks, just look at the cabinet appointments. The majority of this country did not vote for this. And we’re gonna push back. Starting now.

Max Martin, you’re the only one who can save us, along with a bunch of other expats, foreigners like DJ Snake and Mark Ronson, the people who make the hits, you’re under the spotlight, you’ve got to write the track.

All you wannabes looking for publicity, we don’t need you. Unless you’re gonna do cover versions of the hit track. We need the people who make the Spotify Top 50, because they’ve got the greatest reach, they’re the ones people are truly listening to.

Drake, Beyonce, Jay Z, even Kanye. You’ve got to step up to the mic! Of course Drake is Canadian, but so is Neil Young, and he wrote “Ohio”!

And the words are gonna be written by Lin-Manuel Miranda. There’s more truth in “Hamilton” than there is in a passel of hip-hop tracks. As for rock, they haven’t had that spirit there since 1969. But we will give Don Henley and Bob Dylan a crack. We don’t want to exclude winners, we just want a hit song everybody wants to listen to.

Which is broken on Spotify, because that’s where all the hits begin. Daniel Ek has to give this track real estate, homepage status. Apple too, this is a unified effort. This is artists against insanity, and if you support Trump…we don’t need you, unless you suddenly realize you’re in support of truth, justice and the American Way.

The truth is the Russians hacked. Justice means there must be responsibility. And the American Way is democracy, where everyone gets a voice and the majority rules.

Assuming everything’s on the up and up, assuming everything’s fair and square.

This is where we’ve gotten to folks, where facts are irrelevant. And it’s only gonna get worse. The problem isn’t fake news, it’s the newsmakers themselves, they’ve hijacked our country and are telling us to trust them.

No way.

P.S. Didn’t you learn in school that if everybody takes responsibility no one pays the penalty? Or if everyone is penalized the joke is on those enforcing the policy? Have a backbone, all of us must become unafraid. Our country is at stake, truly.

P.P.S. This is not about a re-election but a realignment. We’re gonna hold Trump and his cronies responsible. And push back if they want to cut abortion rights and Social Security and Medicare…because the majority want them!

P.P.P.S. The youth stopped the Vietnam War. And they were fueled by music. Never underestimate the power of art. One person can make a difference. One hit song can turn things around. And it’s our duty to make it and break it.

P.P.P.P.S. Send me hate mail, unsubscribe. I can take it, it’s no time to be afraid. I’m sick of the right pushing back, it’s time for the left to thrust. And, once again, this isn’t about changing the election results, this is about changing America, holding the government accountable to us, the people. This is the biggest crisis in your lifetime. We’re looking for leaders. We’re ready to fall in behind them. A politician is no match for a musician, no way.

We were behind the Russkis.

While we were busy lobbing softballs into space, Yuri Gagarin circumnavigated the globe and turned the United States into a second class citizen.

And then John Glenn trumped him by making three circuits around this mortal coil and then everything was good again, for a while anyway.

The sixties started with the election of John F. Kennedy. This was a big deal, he was young and he was Catholic and he wasn’t supposed to make it but he did, and we immediately had hope.

Heroes. Our country needs ’em.

Ironically, our biggest hero today is an immigrant, Elon Musk. Damned if I don’t believe he’ll take us to Mars. Because he beat Detroit at its own game, even the Asians too. While Toyota was selling hybrids, while Nissan was selling the anemic Leaf, Musk came up with a purely electric car as fast as a Ferrari that didn’t pollute. How did he do that?

That’s what we wondered way back when, how they did it. There was one scientific breakthrough after another. Not just apps spewing cash, but great leaps forward that benefited society. And the truth is the space program delivered so many of them. Back when taxes were not a bad word and we were all in it together.

No, I don’t want to candy-coat the early sixties, it was tough to be an African-American, or a woman, but there was this belief…that we were going somewhere, that we could make it.

And the spearhead for all of this was NASA and the initial seven astronauts.

Today, we’ve got the Super Bowl.

Back then, we had Cape Canaveral.

Remember, this is when airplanes still crashed, when navigation was based on what you could see, when most people hadn’t been far from home base, when Florida was a country away and you tuned in on your black and white to see…was the rocket gonna blast off?

Oftentimes it didn’t. There’d be a countdown, and then it would be stopped. A delay. Could be days before the rocket ultimately went up.

And yes, there was the Apollo fire in ’67, but it wasn’t until the eighties that the Challenger blew up. We were on a winning streak, but success was not taken for granted. You could push a man up into space and he could come back? Really?

So on February 20, 1962, we were all watching. We were all listening. This was our chance, to reclaim our glory as a country. Could we do it?

And our faith was all placed in one man, John Glenn.

Forget the “Right Stuff,” the book and the movie, which made him out to be a choirboy disliked by his compatriots. To those of us at home, he was an All-American risk taker, the only man who could do the job.

AND HE DID!

And only seven years later we put a man on the moon. And watched from our living rooms. How great is that?

But that was an eon later in the culture. The youth had revolted, the old men were out of touch, the establishment was hated, funny how everybody wants to cozy up to corporations today. But the astronauts… No one had a bad word to say about them. They may have been in the military, but they were light years from Vietnam. They were cowboys, prepared for the mission…and the mission was to save America.

Oh, how far we’ve fallen.

We’ve given up the big dreams.

Problems are always extant. Solutions? The public wants to circle the wagons, keep the foreigners out, just so they can survive.

But survival is not enough. You’ve got to have hope. You’ve got to believe.

After the astronauts it was the musicians. They were the only ones left who believed the rules did not apply.

And then the bankers took over and America no longer made anything and infighting was the national sport.

But one man soldiered on.

John Glenn went to Congress. He went up in the space shuttle. He was living proof that…you could make it.

I want to make it, do you?

I want to believe if I put my nose to the grindstone things will work out. I want to live a life so full I have no regrets.

And John Glenn led a full life. Of which I can only be envious.

I actually had dinner with him a bunch of times, he was a friend of Felice’s family. He expounded upon politics, I didn’t ask him about the space race, but others did, and he told it like it was, straightforwardly, after all, he was from Ohio.

But even more than John I enjoyed his wife Annie. They were grade school sweethearts. They’ve been together this long. Now Annie’s alone.

There were kids. Who lived through the sixties and had the same issues we all did, it’s fascinating to talk to them, what was it like to have John Glenn as your dad?

Tough, as you can imagine.

Because he was everybody’s hero. Beloved by all. The guy with the can-do spirit who executed on his vision. He said yes when everybody else said no.

And it’s weird with all the icons dying. Leon Russell and Greg Lake just now. Bowie and Frey earlier in the year.

But those memories are personal. Of listening and being transformed.

But John Glenn’s success was everybody’s. He shot into space on a mission, showing the power of one man to transform society.

He’s gone now, but his legend lives on.

And his lessons too.

It’s all right to be a straight arrow. It’s all right to keep your eye on the prize. It’s all right to keep going after your big success. It’s all right to live to the ripe old age of 95 and look back and say…

I squeezed every single ounce out of life, I did it.

Shall you do the same.

We go where our friends are.

Spotify pushed the envelope, created the new paradigm, Apple broadcast that streaming music was safe and everybody else…

Can forget about it.

You’d think the press would say no-go. Say something critical about Pandora. But reporters’ powers of analysis are nonexistent, they just repeat the press release. And even the vaunted “New York Times”… Their number one reviewer, Michiko Kakutani (remember her from “Sex And The City”?) just gave a positive review to a book about the return to analog and the paper published a story about writers’ favorite bookstores… Where’s all the testimony about digital readers, those who use Kindles and iPads and even mobile phones to read books? Nonexistent because the industrial media complex is run by old farts inured to the past. They love physical books, they hate the fast-paced digital world where you own but do not rent, they haven’t been on trend in fifteen years. Quick, did you learn about Snapchat in the newspaper? Other than business stories after the fact, after the viral phenomenon took place, crickets.

Utterly frightening.

This is where we are folks. Our government has been hijacked by inexperienced wankers promising solutions as they jet us back to the past and all we’ve got is old school media which missed the election completely trying to keep them honest. It’s a new day, we are the line between them and us, you and me. When someone rants and raves about saving newspapers, know that they’re the same people who are not on Snapchat, the same people who don’t know that we need news, but we just don’t need it from the usual suspects.

So Pandora makes headway with a lame streaming radio service, that operates almost totally in the United States, and the press keeps paying attention to it, even as its stock sinks. Whereas Spotify and even Apple have gone worldwide. The digerati know that we live in a global village, but Americans believe they live in the only country in the world. Pandora is a zit on the ass of streaming music, certainly by a worldwide perspective. But there is story after story after story…

The CD is toast. The file is disappearing. But all we get are stories about the renaissance of vinyl. Do you own a rotary telephone? Do you even have a landline? Then what makes you think a non-portable format has any future, especially one with so many quirks and flaws. As for sound… Call me up when these kids investing in LPs get speakers worth listening to, never mind powerful amplifiers. You start with the end of the chain and work back, your system is only as good as your speakers. Does vinyl sound better than most streams? Sure! Assuming you’ve got the playback system to hear it, and most don’t.

So streaming has won because of utility, it’s easiest.

And it’s made serious inroads because of Spotify’s free tier. Where you try it before you buy it. And then Apple got into the marketplace and people believed streaming music was legitimate. Getting in now is like launching one of those me-too iPods, it’s too late. And don’t talk to me about features, Beta was better than VHS and it lost.

Furthermore, Spotify has gone nuclear on the tech/feature side. It’s got customized playlists and programs to promote records and saying you can do better is like believing that customers will buy your car because it’s got better a/c vents.

It’s over folks.

The real story is Apple is building a base on brand. And that brand is faltering. Cupertino is no longer invincible. But those still afraid of streaming music, they sign up for Apple Music.

But all the young ‘uns…

They’re on Spotify.

Could a competitor win?

Doubtful, but it would first and foremost have to start with a free tier and then find a way to go viral and build up its customer base and no one’s willing to lose that much money on free and buzz is nearly impossible to generate on a me-too product.

At least give Tim Westergren credit, he’s shooting low. Trying for 11 million subscribers by 2020. That’s like asking to be kicked out of the Premier League. That’s like asking to never make the Spotify Top 50! The internet is a winner take all world, and the only way to compete is on price, which is what is happening in cloud storage, where Amazon got the early mover advantage, but it keeps lowering prices, and Amazon started off at a low price to begin with! Because Bezos is smart, you ramp up immediately, you don’t skim only the early adopters. That’s the Rhapsody model. Rhapsody was there first, but it’s been overrun by Spotify and its free tier.

If you’re still using Pandora you’re the most casual music fan of all. And history tells us casual users don’t pay, we want the active ones. The Genome never worked and people listen passively and if you like Pandora I’m not looking to you for music recommendations, you’re CLUELESS!

But will some people sign up for Pandora’s premium service because they already like and use the radio service? Sure, why not, I’ll go for that, but there aren’t many of them. As for new features, give me a break, users thought Rdio was the best and it still failed.

There’s one Amazon. One Google. One Facebook. One Snapchat. One Instagram. And you truly believe there are going to be multiple streaming music services? Then you must work for the media!

History, and it’s no longer brief, tells us one entity ends up with 70% of the market online.

History also tells us that if you’re not innovating, you’re dying. MySpace was replaced by the much more user-friendly Facebook.

But Spotify is innovating.

And we know how to share music on Spotify. Does anybody even know how to share music on Apple?

And because YouTube is the default video service, we point to it for music because everybody can go there, and to Spotify for the same reason.

However, having Pandora and iHeart in the on demand streaming market will increase the overall pool, it will get newbies to dip their toes. But they’re gonna go where everybody else does, Spotify or Apple.

You can’t break the rules of the internet.

And the internet was built on buzz. Sustain it and you win.

As for those bloviating about the bad economics of streaming music… Spotify and Apple would be making money today if they stopped expanding, stopped innovating. Amazon kept investing and losing…and now they own online shopping.

Oh, that’s right, Wal-Mart was supposed to give them a run for their money.

Disruption comes from outside. And innovation is constant. And the customer is king.

You can’t screw ’em and if you get it right they’ll tell everybody.

So, you can ignore Pandora on demand streaming completely. The people who are paying it mind are those who kept saying BlackBerry would survive, because people used it and it had a physical keyboard and it was so safe.

Hogwash.

The revolution happened. Streaming music won.

Ignore the musicians complaining.

Ignore the industry and the press trying to drum up competitors.

The next big move is consolidation. Spotify goes public and then…

Who buys it?

Ladies and gentlemen, start your engines.